Guide on Creating Facebook Post Advertising – Updated Facebook Ads 2024

Facebook Post Advertising
This Bluefocus blog will delve into everything you need to grasp about Facebook post advertising, with 2.8 billion active users worldwide. Facebook hosts a plethora of branded content vying for user attention.
With Facebook’s constantly evolving algorithms, it’s no surprise that the reach of organic posts is limited. This is where the ‘boost post’ button comes in to save time. But what exactly does Facebook post advertising entail and what benefits can it bring to your business? Let’s explore this in-depth in the following article.

What is Facebook post advertising?

Facebook post advertising is a feature that allows businesses to pay a certain amount to increase the visibility of their posts to a wider audience. It can be considered a type of Facebook advertising but much simpler and quicker to set up.
When you advertise a post on Facebook, the post will appear as a sponsored post in the news feed of your target audience. You can define your target audience, budget, and choose the duration for the post to be advertised
Facebook Post Advertising
Facebook Post Advertising

Budgeting for Facebook Post Advertising

Advertising posts on Facebook can start with a minimum budget of $1 per day, but investing more can expand the reach of your Facebook post advertising. You can set either a total budget or adjust the slider to determine your overall budget.
This total budget is the amount that Facebook will use throughout the duration of your Facebook post advertising. When you adjust the budget, Facebook will provide an estimate of the potential reach of your post. This estimate gives you an idea of the number of people you can expect to reach with your set budget.
For instance, if you set a budget of $55 over 7 days, Facebook will allocate an average of $7.8 per day. The actual daily spending may vary slightly but will not exceed the total budget set for the campaign.”
Facebook Post Advertising
Facebook Post Advertising
The cost of Facebook post advertising can vary based on factors including: advertising duration, geographical location of the audience, and the overall size of the audience.

Example of a boosted post on Facebook

Let’s take a typical example of ISUB.PRO, a business offering social media interaction boosting services, effectively utilizing Facebook’s post advertising feature to enhance their marketing efforts.

Objective

ISUB.PRO is a small business renowned for its social media interaction boosting services, particularly its service of renting Facebook agency accounts. Their main goal is to reach new customers and increase awareness of their social media services.
They aim to introduce their services to a wider audience and encourage visits to their landing page by advertising posts on Facebook.
What They Did
To achieve their goal, ISUB.PRO decided to utilize Facebook’s boost post feature.
They created a showcase post covering all options across various social media platforms including: Facebook, TikTok, Google, Shopee… This post was visually appealing and provided customers with a brief overview of what they could expect when visiting the store.
After publishing the post on their Facebook page, they chose to increase its visibility by advertising the post on Facebook. As a local business, ISUB.PRO focuses on serving the needs of the community. Therefore, they targeted local residents in their post advertising campaign.
This involved setting their location and ensuring that the post would reach individuals with relevant interests in their products, such as running Facebook ads, renting TikTok agency accounts , renting Google Ads agency accounts, “renting Microsoft Bing Ads advertising accounts, increasing Facebook interaction..
Facebook Post Advertising
Facebook Post Advertising

Results

Facebook post advertising has helped ISUB.PRO reach new audiences and generate more messages, video views, potential leads, or calls. Their presentation of social media options garnered significant attention, and Facebook post advertising successfully heightened awareness of their products.

Boosted Facebook post vs Facebook advertising: What’s the difference?

  • Both boosting a Facebook post and Facebook advertising offer methods to enhance visibility, yet they serve distinct purposes and present different advantages and limitations. Below is an analysis of the primary disparities between boosting a Facebook post and Facebook advertising.
Facebook Post Advertising
Facebook Post Advertising
  • In the table, we can see that Facebook post advertising is a straightforward form of advertising on the platform, serving as an excellent starting point for beginners. However, they come with certain limitations.
  • Advertised posts offer 5 advertising objectives, while Facebook advertising provides a broader range of 13 objectives, including ‘catalog sales’, ‘conversions’, and ‘event responses’. Moreover, Facebook ads are not limited to just posts.
  • They offer various advertising formats such as: Facebook dynamic ads, video ads on Facebook, collection ads… They also provide customizable targeting options, so you can aim at different objectives like: location-based targeting on Facebook ads, interest-based targeting…
  • Overall, Facebook post advertising offers better customization and control over your ads. While it serves as a powerful alternative to simply boosting posts, mastering its intricacies is necessary.
  • We recommend starting with Facebook post advertising and gradually transitioning to Facebook advertising as you gain more confidence. In case you need assistance with either advertising method, you can refer to the knowledge shared by Bluefocus in their articles.

How to advertise Facebook posts

Facebook post advertising is a straightforward process, however, before you begin, make sure you have the following prerequisites:
  • Access rights of an administrator or page manager with the post you want to advertise.
  • A valid payment method (e.g., credit card).
  • Your Facebook ad account linked to the chosen payment method, or you can choose to operate with a Facebook agency account to access higher-level accounts.
Once you have sorted these three things out, follow the steps below to advertise your first post.

Step 1: Choose a post for Facebook post advertising:

Navigate to the post you want to advertise on your Facebook page. You can advertise any post that has the “Boost Post” button in light blue at the bottom right corner.
Note: If you’re unable to click on the boost post button or if your post notifies that boosting is unavailable, then advertising may not be available for that post. There could be several reasons why the boost post button is unavailable for a specific post on Facebook.
  • Video or cover photo: If the post you’re trying to advertise is your cover photo or cover video, it cannot be boosted.
  • Unpublished post: Posts that have not been published cannot be boosted.
  • Facebook click ID: If the URL in the ad lacks a Facebook click ID, a character string for insights indicating some information about who clicked on the post and their behavior, then that post cannot be boosted.
  • Ad account status: If your ad account is disabled, you won’t be able to boost posts.
  • Payment method issues: If your payment method is disabled, you won’t be able to boost posts.
  • Facebook ad policy violations: If your post violates Facebook’s ad policies, it will not be allowed to be boosted.
  • Prohibited content: Content prohibited by Facebook’s policies cannot be boosted.
Step 2: Click on the ‘Boost Post’ button
Clicking on the ‘Boost Post’ button will open a new window where you can set up your advertised post.
Facebook Post Advertising
Facebook Post Advertising

Step 3: Define your audience

In the “Audience” section, you can select the audience you want to reach with your advertised post. You can target people who like your advertising page, those who like your page or their friends, or you can choose to target a specific demographic based on their location, age, gender, and interests.
Facebook Post Advertising
Facebook Post Advertising

Step 4: Set your budget and duration

Decide on the amount of money you want to spend on advertising your post in the “Budget” section. You can choose a predetermined amount or enter a custom amount, then select the duration for which the post will be advertised. The duration can range from 1 to 7 days or more.
Facebook Post Advertising
Facebook Post Advertising

Step 5: Review and boost

Review your settings to ensure everything is accurate. Then click on “Boost.” Facebook will review your post before advertising to ensure it complies with their advertising policies. Once your post is approved, it will start appearing in the news feed of your target audience.
Facebook Post Advertising
Facebook Post Advertising

Professional tips for maximizing Facebook post advertising:

  • Set your goals: One of the most important aspects of Facebook post advertising is understanding what you want to achieve from the ad.
  • Fine-tune your audience segmentation: The key to a successful campaign lies in targeting the right audience.
  • Optimize the frequency of post advertising: The frequency of post advertising can significantly impact the effectiveness of your advertising campaign.
  • Experiment with advertising different types of posts: Different types of posts may resonate differently with your audience.
  • Allocate an appropriate budget: Choosing the right budget for your Facebook post advertising can help maximize your return on investment.
  • Select optimal times for advertising: The timing of your post advertising can affect its visibility and level of engagement.

Frequently Asked Questions about Facebook post advertising

Can I post any content I want on Facebook?

You can advertise any post on your Facebook page as long as the page has the “Boost Post” button in light blue at the bottom right corner. If the button appears grayed out, it indicates that you cannot advertise that specific post on Facebook.

How much should I spend on a Facebook post advertising?

The budget you allocate for Facebook post advertising entirely depends on you. If you’re new to this, start with a small budget. It’s also a good way to evaluate the performance of your post.

Is it possible to advertise a Facebook post for free?

Everything has its cost. You will always have to pay actual advertising costs when promoting your post, but you can start with a minimum daily budget of $1, as mentioned above. This serves as an initial testing phase to evaluate the performance of the post. However, we recommend starting with a minimum budget of $5/day for a 7-day period for advertised posts to enhance campaign effectiveness.

Can I advertise posts on both Facebook and Instagram?

You can advertise posts on both Facebook and Instagram simultaneously. To do this, make sure Instagram is selected in the “Placements” section located at the end of the post advertising page.
Facebook Post Advertising
Facebook Post Advertising
Conclusion:
Facebook post advertising is a powerful and cost-effective way to increase your reach and engagement on this platform. Whether you’re looking to promote a product, share a success story, or increase event attendance, advertising your posts on Facebook can help you achieve your goals.

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