Methods of Selling Dropship and POD Independent of Facebook Advertising in 2024

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At present, Facebook advertising is a primary traffic attraction channel for Dropshipping and Print-on-Demand (POD) businesses. However, with the difficulties many store owners face on Facebook such as account suspension, restrictions due to political issues… should Facebook advertising be the sole sales channel for Dropshipping and Print-on-Demand businesses?
In this article, bluefocus will guide you through methods of selling dropshipping and POD products without relying on Facebook advertising. Let’s explore right away!

1 Some risks of relying solely on Facebook

  • Bidding on Facebook ads is challenging due to competition.
  • Some ad accounts may get suspended during peak events in the US like elections or Facebook scandals.
  • Missing out on more effective sales channels.
Relying solely on Facebook for traffic may not optimize overall marketing effectiveness across various sales channels.

2 Why Diversify Traffic Sources?

When operating a Dropshipping business, it’s essential to utilize multiple advertising channels to attract diverse customers. Having various marketing channels provides the sales team with more data to adjust resources effectively across different channels. Moreover, budget allocation for advertising becomes more efficient with multiple channels. Additionally, owning multiple marketing channels gives business owners more flexibility. If one channel fails to perform, your team can swiftly implement alternative strategies to ensure business objectives are met.

3 Other Traffic Attraction Methods Besides Facebook

To reduce dependence on Facebook, business owners can combine strategies to increase both free and paid traffic. Here are some strategies to enhance free and paid traffic that you may consider implementing for your store.

3.1 Benefits of Free Traffic

While some free traffic channels may not yield as many potential customers in a short period as paid traffic, they are channels that require continuous investment of time and effort when building a long-term Dropshipping or POD brand. There are times when businesses may not have the resources to invest in paid traffic, and in those instances, free traffic becomes an effective option.

3.1.1 Optimizing SEO for Dropship and POD Stores

Optimizing SEO for your store is an effective method to generate significant traffic, leading to increased sales without the need for advertising.
The Google advertising platform utilizes various criteria to rank your store on search engine results pages. Three primary factors to focus on are: keywords, page load speed, and product introduction pages.
Keyword Requirements: Ensure you have prepared a set of keywords related to your niche. For instance, if you’re selling handbags, you should know what keywords your customers might use to search for handbags, such as holiday handbags, summer handbags, Christmas handbags, etc. Additionally, pay attention to the search volume of these keywords to use them flexibly. Utilizing tools like Google Keyword Planner, Keywordtool.io, Ahrefs, Moz, SEMrush, and Keyword Surfer can assist you in building your keyword set.
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dropshiping
One factor that is often overlooked is page load speed. Using images and videos with appropriate resolution and file size ensures that your pages load quickly. Pay special attention to loading speed on mobile devices, as a significant portion of your store’s traffic will come from mobile devices. Simplifying heavy effects or graphics on mobile devices can help improve loading speed.
Furthermore, you need to invest in each of your product introduction pages:
  • Image Quality: Product images should be attractive and professional but not overly flashy.
  • Use Appropriate Product Titles: For example, for apparel, follow this format: Brand + Product Type + Gender + Keyword 1 + Keyword 2 + Color + Size.
  • Clear Product Descriptions: Ensure product descriptions are clear and contain keywords used in the title.
  • Offer Promotions to Attract Attention: Include promotions such as Buy 1 Get 1, Free Shipping on combo purchases, etc.
These are the key factors to focus on when optimizing SEO for your store. These three elements are something you can quickly address to improve your store’s ranking in the customer search journey.

3.1.2 Boost Engagement with Your Customer Community on Facebook

The benefit of Facebook groups is that they allow you to connect with potential customers within your niche community. It’s important to note that Facebook groups serve as a channel to increase free traffic at the top of your store’s sales funnel, thereby boosting sales on your store website. Therefore, this strategy is suitable when you aim to build a long-term brand for your store.
dropshiping
dropshiping
Firstly, you need to understand your niche to select groups that truly fit. Look for groups with high engagement rather than focusing solely on membership numbers. For instance, if you’re selling landscape-printed shirts, you can’t overlook landscape enthusiast communities in the US. By leveraging compelling and unique content, you’ll attract a large audience interested in your posts.
When selling POD products, invest in trending designs. They become potent tools to attract a large audience through groups. You can post designs based on daily quotes or memes created by the online community to drive engagement. Reach out to customers who interact with your posts to introduce your store. If they like your page, they may share it with friends, resulting in significant free traffic through word of mouth.
If you manage to capture the attention of many group members, you might even collaborate with Facebook group admins. Work with them as affiliate channels to sell more products.

3.2 Paid Traffic Methods

Utilizing paid traffic allows you to reach a larger audience over an extended period. Besides Facebook ads, there are numerous other paid channels such as Google Shopping Ads, TikTok Ads, and influencers. Implementing multiple paid channels is also an effective way for business owners to optimize their budget usage effectively.

3.2.1 TikTok Ads Platform

In 2024, TikTok has witnessed explosive growth, consistently topping the download charts on the AppStore. In the US market, approximately 1 in 6 individuals are avid TikTok users.
Benefits of Using TikTok Ads for POD and Dropship, when utilizing TikTok Ads, you can create videos showcasing real products to increase viewer trust. Additionally, TikTok enables brands to reach a diverse user base. According to TikTok statistics, while Gen Z users (aged 16-24) comprise 41% of TikTok users, the remaining 59% are older individuals. This demonstrates the diverse user demographics on TikTok, allowing you to target suitable customer segments for your campaigns.
dropshiping
dropshiping

Creating High-Quality Ad Videos for TikTok Ads

When running TikTok Ads campaigns, you need to experiment with various factors, similar to Facebook ads. You can learn more about TikTok video sizes to understand the specifics. One crucial factor is the content of the ad video. Once you’ve found ad video templates that resonate well with the TikTok community, you can then proceed to optimize targeting and budget. An engaging video should meet the following criteria:
  • Sound and Music: Ensure the audio and music of the video are appealing.
  • Separate Audio and Visual Recording: Record audio and visuals separately.
  • Content should grab viewers’ attention from the first few seconds.
  • Always change camera angles and details every 2-3 seconds.
  • Video size should be in a 9:16 ratio.
You can also refer to Shopbase’s guide in this article for creating TikTok ads suitable for your products.

3.2.2 Utilizing Google Shopping Ads

It’s essential to recognize that both Google Shopping Ads and Facebook Ads are powerful media giants for attracting traffic and generating orders. Flexibly applying these two advertising channels at different stages of Dropshipping and POD business is crucial. When aiming for long-term brand building and business, it’s advisable to start exploring Google Shopping Ads and experimenting with this channel.
Facebook should be applied in the initial stages when starting out, as it helps spread awareness of your brand to potential customers. Facebook ads assist in identifying your customer base, those who might be interested in your brand. You’ll reach both existing and potential customers on Facebook. Once you have consistent traffic and customers, consider investing in Google Shopping Ads. Google displays your products to users actively searching for related keywords, potentially resulting in higher purchase intent compared to Facebook.
In the long term, investing in Google Shopping Ads can accelerate sales growth and put you ahead of competitors.
To run Google Shopping Ads, you need to register with Google Merchant Center (GMC).
Google prioritizes user experience when recommending websites. Therefore, it’s crucial to adhere to Google’s principles to successfully register with GMC. Ensure your website looks professional and user-friendly for Google’s users.
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dropshiping
– Ensure Product Integrity:
  • Products or content must not infringe on intellectual property rights and trademarks.
  • Use consistent typography in product descriptions, avoid arbitrary capitalization.
  • Use appropriate breaks in description sentences.

– Store Requirements:

  • Ensure transparency and honesty, avoid unrealistic promises such as 24/7 support.
  • The ‘About Us’ page must be complete, clear, and original; no copying.
  • Must include 2 out of 3 pieces of information: phone number, store address, and email (the email should contain brand-related information for credibility).
  • Clear and comprehensive Refund Policy.
  • Domain must have SSL, accessible via both www and non-www.
  • Domain should be related to the niche you are operating in.
Afterward, you need to optimize your Google Shopping Ads strategy.
One common issue many store owners face is allocating budget to ineffective keywords. Instead of spending $100 solely on effective keywords, we often spend $100 across numerous keywords. So how do you identify effective keywords?
Create a list of “negative keywords.”
Pay attention to budget expenditure, impressions, and especially ROAS (Return on Ads Spent) for the keywords you are using. Eliminate keywords with low ROAS to allocate budget only to those keywords that are effective for your products. Adding these keywords to the “negative keywords” list in Google Ads will help you use your budget more efficiently when advertising.
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dropshiping
Maximize Product Titles
Adding high-ROAS keywords to your product titles and descriptions can help your products appear more prominently to customers, thereby attracting more traffic to your shopping page. You can use an add-on like Feed for Google Shopping to optimize product naming and descriptions from a list of effective keywords you already have.
3.2.3 Influencer Marketing
Key Opinion Customers (KOC) is a more suitable form for Dropshipping and POD businesses compared to using Key Opinion Leaders (KOL).
Why KOC Marketing Should Be Considered?
  • Lower Budget Allocation: The budget allocated for KOC is lower compared to KOL (Key Opinion Leader). The budget for hiring KOL tends to be larger as they are celebrities with millions of followers. On the other hand, KOC (Key Opinion Customer) consists of customers who have already used your product.
  • Influence on Others’ Purchasing Decisions: KOC influences the purchasing decisions of other customers. Reviews from actual consumers tend to be more authentic and can enhance the credibility of your store if the product is genuinely of high quality.
How to Activate a KOC Marketing Campaign
  • Link Customer Reviews and Feedback: Utilize customer reviews and feedback across various touchpoints you have, including website reviews, social media platforms, and community groups. Engage with customers and inquire about their willingness to share about your brand, or offer incentives such as vouchers to encourage them to share about your products.
  • Identify Potential KOCs: Identify potential Key Opinion Customers (KOCs) from your list of reviews. Look for customers who have shown strong engagement and satisfaction with your brand.
  • Reach Out and Collaborate with Potential KOCs: Approach and collaborate with potential KOCs, delving deeper into their feedback and exploring ways to enhance brand cooperation. Establish a partnership that benefits both parties and helps amplify your brand.
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dropshiping
KOC marketing is indeed one of the prominent trends nowadays. Store owners can also consider building a TikTok strategy based on collaborating with KOCs. TikTok is a platform highly favorable for User Generated Content (UGC). Therefore, customers creating videos about your products on TikTok is akin to advertising for your brand.

3.2.4 On other social media platforms as well

Using Pinterest
  • Currently, Pinterest is a suitable image-based social network to showcase your POD designs to potential customers. According to Pinterest’s own statistics, about 90% of users gather shopping ideas from the platform. You can use Pinterest to test the community’s response to your new designs. With a clear strategy, you can generate a significant amount of traffic from Pinterest.
  • Keep in mind that Pinterest is a community for sharing images. Therefore, always focus on the images you post. Make sure your images are eye-catching enough to entice users to click and view. You can design a set of realistic product images like the ones below.
dropshiping
dropshiping
  • Using features like Rich Pins, Promoted Pins, and Shop the Look Pins can be very useful tools to attract traffic from Pinterest to your website, as well as to pull content directly from your website onto Pinterest.
  • When building a brand on Pinterest, content marketing shares some similarities. Instead of capturing user attention with words, you need to do the same with images if you want to have an appealing brand on Pinterest.
Using Twitter
  • with its 300 million users, is a potential platform for you to build a community interested in your brand. To effectively engage with customers on Twitter, you shouldn’t just post products and sell. Instead, create conversations and share valuable marketing content: current fashion trends, great gift ideas for the holiday season, etc. Once you have a significant number of followers, Twitter can be a fantastic source of traffic to your e-commerce website.
  • Additionally, advertising on Twitter offers some unique features compared to Facebook. You can target ads directly to users who follow a specific brand or celebrity. This allows you to reach more relevant audiences rather than targeting broadly. For example, if you sell POD products for families, Twitter enables you to advertise to users following family-related brands.
Conclusion
To sustain Dropshipping and POD businesses in the long term, entrepreneurs should establish a multi-channel marketing model. Facebook always carries numerous risks, affecting the traffic and revenue of the store. In this article, Bluefocus helps you grasp the fundamental concepts of Dropshipping to adapt well in a volatile market. It’s essential to start building a strategy to attract both free and paid traffic to ensure resilience in all market conditions.

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