Explore effective methods for newcomers to start posting products on TikTok Shop and maximize sales potential. In this article, Bluefocus provides a step-by-step guide on setting up your TikTok Shop account, optimizing product listings with compelling content, and utilizing TikTok features like shopping tags to enhance visibility. Whether you’re new to TikTok e-commerce or refining your strategy, this comprehensive approach ensures you can effectively showcase and sell your products to a wide audience.
Simple Method to Post Products on TikTok Shop
Before posting products on TikTok Shop, sellers need to have an account on the TikTok Seller Center. The steps to register for TikTok Shop are straightforward. You can log in with your existing TikTok account or create a new one to start posting products on TikTok Shop.
How to Add Products to TikTok Shop
After successfully accessing the TikTok Shop Seller Center homepage, sellers should follow these steps to post products on TikTok Shop:
- Select the “Products” section
- Choose “Manage Products”
- Click on “Add New Product”
- Proceed to add new products as desired
Important Note: TikTok has strict policies regarding language and product categories. Prohibited items, such as counterfeit goods, cannot be listed. Additionally, avoid using restricted language. Violating these rules will result in your product not being approved.
Policies and Guidelines
TikTok enforces several content and product guidelines to maintain a safe and trustworthy marketplace. Sellers must ensure their product listings comply with TikTok’s policies to avoid any issues. Some common prohibitions include:
- Counterfeit items
- Illegal goods
- Adult content
- Offensive or inappropriate language
- Verification for Branded Products
For branded products, sellers must provide evidence proving they are one of the following:
- Brand Owner: Official documentation proving ownership of the brand.
- Authorized Seller – Level 1 (Authorized Distributor): A letter or certificate from the brand owner authorizing the seller to distribute their products.
- Authorized Seller – Level 2 (Designated Reseller): Documentation proving authorization from an authorized distributor to resell the products.
Introducing Basic Product Information
When adding products, it’s essential to include comprehensive and accurate information to attract potential buyers. Key details should include:
- Product Name: Clear and descriptive title.
- Images and Videos: High-quality visuals showcasing the product from multiple angles.
- Description: Detailed information about the product’s features, benefits, and usage instructions.
- Price: Competitive pricing reflecting the market value.
- Stock Quantity: Available inventory to manage buyer expectations.
- Shipping Information: Details on shipping methods, times, and costs.
Enhancing Your Product Listings
To maximize the effectiveness of your listings, consider the following tips:
- SEO Optimization: Use relevant keywords naturally in your product titles and descriptions to improve visibility in search results. For instance, include the keyword “posting products on TikTok Shop.”
- Engaging Content: Create engaging and informative content that highlights the unique selling points of your products.
- Customer Reviews: Encourage satisfied customers to leave positive reviews, as they can significantly impact purchasing decisions.
By adhering to these guidelines and utilizing TikTok’s features effectively, sellers can enhance their product visibility and drive sales on TikTok Shop.
Checking Product Approval on TikTok Shop
To verify if your product has been approved by TikTok Shop, pay attention to the following:
- Approved Products: If your product is approved, it will display the label “Approved” and appear on the information page.
- Pending Approval: If your product is not approved, it will display the label “Pending Approval,” and buyers will not see the product.
Here are some important specifications for posting products on TikTok Shop:
Product Images
- Maximum Number of Images: 9 per product
- Aspect Ratio: 1:1
- Minimum Image Size: 600px x 600px
- Maximum File Size: 5MB
Product Description
- Bullet Points: Use bullet points for product descriptions
- Banners and Related Images: Support up to 30
Product Videos
- Recommended Aspect Ratios: 1:1, 9:16, or 16:9
- Maximum File Size: 20MB
Order Weight Calculation
- Formula: Order weight = Product weight + Packaging
- Allowed Weight Range: 1kg to 100kg
Setting Up Product Categories on TikTok Shop
To ensure your products are easy to find and properly organized, it’s important to set up accurate product categories on TikTok Shop. Here’s how to do it:
- Log into TikTok Shop Seller Center:
- Access your account on the TikTok Shop Seller Center.
- Navigate to Product Management:
- Go to the “Products” section and select “Manage Products.”
- Add New Product or Edit Existing Product:
- Click on “Add New Product” to start the process or edit an existing product listing.
- Select Product Category:
- Choose the appropriate category that best fits your product. TikTok Shop offers various categories to ensure products are properly classified.
- Subcategories and Attributes:
- After selecting the main category, you can further refine your product’s classification by choosing subcategories and adding relevant attributes. This helps potential buyers find your product more easily.
- Complete Product Details:
- Fill in all necessary product details, including title, description, images, videos, price, and stock quantity.
- Save and Submit for Approval:
- Save your changes and submit the product for TikTok’s approval. Make sure all information complies with TikTok’s policies.
Best Practices for Product Categorization
- Accuracy: Choose the most relevant category and subcategory for each product to improve searchability and user experience.
- Detail: Provide comprehensive and precise attributes to enhance product visibility.
- Compliance: Ensure all product details adhere to TikTok Shop’s guidelines to avoid rejection.
By setting up accurate product categories, you enhance your product’s visibility and make it easier for customers to find exactly what they’re looking for on TikTok Shop.
You can also utilize Bluefocus‘s Tiktok agency account rental service to Posting Products on TikTok Shop for Beginners 2024.
Removing, Saving as Draft, or Submitting Products on TikTok Shop
In case you want to remove a product, delete all sections of the description. If you’re not ready to submit the product on TikTok Shop, you can save it as a draft, and it will not be sent to the Quality Control (QC) process. You can continue to edit this product and submit it later after saving.
Finally, if you want the product to be reviewed, select “Submit Product,” and it will be sent to the QC process for posting products on TikTok Shop.
Checking Product Status on TikTok Shop
To check the status of your product on TikTok Shop:
- Approved Products: The product will display the label “Approved” and appear on the information page after posting products on TikTok Shop.
- Pending Approval: The product will display the label “Pending Approval,” and buyers will not see the product until it is approved.
- Draft Products: Products saved as drafts will have the label “Draft” and will not be visible to buyers until submitted and approved for posting products on TikTok Shop.
Suspended Products on TikTok Shop
Products in this list are those that have been temporarily suspended. They will display one of the following statuses:
- Under Review: The product is currently being checked. The seller can edit the product information, and the QC process will restart.
- Failed: This status indicates that the product information does not comply with TikTok Shop’s guidelines. The seller will receive an email explaining the reasons. You can make the necessary changes and repost the product, ensuring compliance for posting products on TikTok Shop.
- Frozen: These are illegal, harmful, or counterfeit products. The seller will receive an email explaining the reasons, but the product information cannot be edited or resubmitted for posting products on TikTok Shop.
By understanding these options, you can efficiently manage your product listings on TikTok Shop, ensuring they meet quality standards and are visible to potential buyers when ready for posting products on TikTok Shop.
Rules for Posting Products on TikTok Shop
Here are some essential rules to ensure your products are approved and avoid long review times when posting products on TikTok Shop:
- Accurate Product Descriptions:
- Provide precise and accurate information about your products. Avoid adding irrelevant details or uploading restricted or prohibited products.
- If you do not have official brand ownership documents, mark the brand field as “No Brand.”
- Brand Ownership:
- Errors in confirming product details can lead to TikTok rejecting your products. This can have significant consequences for your business.
- High-Quality Media:
- Ensure your product images and videos are clear, sharp, and adhere to the allowed dimensions. Provide useful information to potential buyers.
- Shipping Details:
- Pay attention to the size and weight of your products, as these factors affect shipping costs. Clearly note this information after packaging the items.
How to Post Products on TikTok Shop Using a Mobile Phone
To post products on TikTok Shop using your mobile phone:
- Log into TikTok Shop Seller Center:
- Access your account on the TikTok Shop Seller Center app.
- Navigate to Product Management:
- Go to the “Products” section and select “Manage Products.”
- Add New Product:
- Click on “Add New Product” to start the process.
- Fill in Product Details:
- Enter all necessary information, including accurate descriptions, high-quality images, and videos. Make sure to comply with TikTok’s guidelines for posting products on TikTok Shop.
- Review and Submit:
- Double-check all details to ensure compliance. Save as a draft if needed, or submit the product for review.
By following these guidelines, you can streamline the process of posting products on TikTok Shop and enhance your chances of getting your products approved swiftly.
Causes and Solutions for Product Suspension on TikTok Shop
Many TikTok Shop sellers face challenges where their products do not appear due to suspension, hindering their ability to add and sell new items. What are the reasons behind this and how can you address them effectively?
Common Causes:
- Prohibited or Restricted Products:
- Your product might be on TikTok Shop’s list of prohibited or restricted items. It’s crucial to provide the necessary certifications to validate your product’s legitimacy for posting products on TikTok Shop.
- Restricted Keywords:
- The product descriptions using restricted keywords can lead to suspension. Avoid using terms that violate guidelines and ensure your descriptions are accurate, concise, and informative.
- Non-Compliant Images:
- Images not meeting TikTok Shop’s guidelines include unauthorized use of celebrity images, counterfeit or explicit content, excessive text, or poor quality. Replace these with high-quality images that meet TikTok Shop’s standards.
Effective Solutions:
- Certification Compliance: Ensure your products have all required certifications to demonstrate their legitimacy for posting products on TikTok Shop.
- Keyword Optimization: Use descriptive terms that comply with TikTok Shop’s guidelines and avoid banned keywords to prevent product suspension.
- Image Quality Assurance: Replace non-compliant images with high-quality visuals that align with TikTok Shop’s image guidelines, enhancing product visibility and compliance.
By proactively addressing these issues, you can prevent product suspension on TikTok Shop, maintain smooth operations, and optimize your sales efforts effectively.
Conclusion
Mastering the intricacies of posting products on TikTok Shop is essential for sellers aiming to maximize their visibility and sales potential. By adhering to TikTok Shop’s guidelines and ensuring compliance with certification requirements, sellers can avoid product suspension and maintain a seamless selling process. Bluefocus facilitates this journey with expert guidance on navigating TikTok Shop’s policies, optimizing product listings, and leveraging effective marketing strategies. Stay informed, stay compliant, and watch your products thrive on TikTok Shop
