Are you interested in promoting restricted content on Facebook? In 2024, understanding how to navigate Facebook Ads policies is crucial for maximizing your ad performance. Here, Bluefocus provide expert insights and strategies to help you effectively target your audience while adhering to Facebook’s guidelines. Whether you’re promoting sensitive topics or niche products, our guide covers essential tactics to ensure your ads reach the right audience legally and effectively.
Understanding Target Facebook Ads
Understanding Target Facebook Ads is a crucial step to optimizing your advertising strategy on the world’s largest social media platform. Facebook Ads not only serve as a powerful advertising tool but also provide precise targeting features to reach the right audience. In this article, we’ll introduce you to the most effective strategies to achieve optimal results on Facebook Ads. You’ll learn how to optimize ads, use targeting tools effectively, and implement successful campaigns. Start learning now to enhance the effectiveness of your advertising on Facebook!

Products that Don’t Need Targeting
Certain products, such as everyday household items, standard cosmetics, and mainstream fashion (excluding luxury or niche items), typically do not require extensive targeting beyond basic demographics like age, gender, and sometimes geographic location within major cities. Additional targeting options in these cases are primarily used for:
- Custom Audiences: Segmenting potential customers for effective remarketing campaigns. This method helps in re-engaging with users who have already shown interest or interacted with your products or services.
- Excluding Overlapping Audiences: Enhancing reach by excluding audiences that have already been targeted through other campaigns or strategies, thereby focusing on reaching new potential customers.
Products that Require Specific Targeting
These are products that benefit from specific targeting options available in Facebook Ads:
- Fitness Services: Targeting individuals interested in fitness-related activities or topics such as gyms, workout routines, and wellness programs. This targeting can be based on interests related to fitness or behaviors like frequent gym visits.
- iPhone Cases: Directly targeting smartphone users or users of specific operating systems (e.g., iOS) who are more likely to be interested in purchasing iPhone accessories.
- Baby Products: Targeting mothers based on interests related to baby care products like diapers, formula, and specific brands known for baby products.
Considerations:
Different interests on Facebook have varying levels of effectiveness when targeted:
- Broad Interests: Interests such as “spa” or “beauty” are often too broad, encompassing a wide audience that may not be specifically interested in your product or service. Targeting such broad interests can sometimes result in reaching too wide an audience, akin to not targeting at all.
When advertising fitness services, for example:
- Targeting Gym Enthusiasts: You can tailor your messaging to highlight the convenience and unique value propositions of your gym to attract fitness enthusiasts away from competitors.
- Targeting Non-Fitness Enthusiasts: Alternatively, you can focus on individuals who are not currently interested in fitness by emphasizing the health benefits of regular exercise and introducing beginner-friendly programs. This approach may allow you to advertise without specific targeting or by excluding fitness enthusiasts altogether.
The decision to target or not isn’t solely based on the product type but also on how you craft your message for different audience segments. Even for the same product, varying targeting strategies may be necessary across different advertising campaigns.

Products that Require Targeting but Can’t Use Common Options
Some products cater to very specific, niche groups where traditional targeting methods like demographics or interests may not be sufficient:
- Cafe Management Software: Targeting cafe owners specifically interested in software solutions for managing their business operations efficiently.
- Real Estate Investment Projects: Promoting investment opportunities in real estate to potential investors who are actively seeking profitable ventures.
In these cases, conventional targeting methods may fall short in reaching the intended audience effectively. Casting a wide net with basic targeting options could lead to inefficient use of advertising budget. Instead, consider alternative strategies tailored to the unique characteristics and interests of these niche groups.
Targeting Advertising Methods on Facebook for Prohibited Content
Of course, in this scenario, Facebook Ads isn’t the only option. Even the Digital Marketing system isn’t necessarily a bright gate. But suppose you still want to run Facebook ads, then the “Funnel” is the way for you to deploy.
The Funnel is a form you use content tools to “Search” and “Categorize” target customers. Another way to understand more simply, the Funnel is the form of target by content.

To deploy an advertising campaign using the Funnel, you can follow these 5 steps:
Prepare Content
Prepare the specific content that only your target audience would read.
For example: You want to find people who are already or about to run a cafe. Prepare content like:
- 3 cafe business trends in 2019
- 5 mistakes of 90% of cafe business owners
- Not knowing this, cafe business in 2019 will be very risky
Transform that content into data-storing content forms
Speaking may seem difficult, but simply now has 2 content types that can help you store data user, that is website and video.
If you have 1 article on your website, you can attach a pixel to Facebook. Pixel will help store data those who have read your article. Whoever until now doesn’t know about FB pixels, it finds itself into a study on google.
If you don’t have a website, Facebook video is a simpler content form that can still help you store data. Facebook lets you create files those who have seen from 3 seconds, 10 seconds, 25% of video, 50% or 75% of your video. Nowadays, video production tools are very diverse, you can make videos like a slideshow with only 30p.
Search for traffic
Make sure that the more people see your content, the better. Traffic, there may be from the sources of paid and free.
For example:
- Target Facebook Ads: Ads You can use content at step 2 to run ads, targeting the collection of white, not targeting anything. Or you can shrink the object a bit to reduce resource waste, saving running budget. For example: You want to find those who are running cafes, instead of ads running into the white set, you can run into the set “interested in doing business, interested in franchises, business management, Target Facebook Ads…”
- Target Facebook Ads: Share in groups, share on profiles You can share your content in groups, if groups are capable of containing your target audience, the better. As in the example above, you can share your content in groups on business startups.
Creating an object file
If a little experience with Facebook ads, then this is a very easy step. Through the object management tools in Fb ads, you just need to create files those who have read your website articles or watched your videos (usually at least watching videos from 10s onwards).
Clearly, only those who are your target audience, have viewed these content. So, the file you just created, will be your target audience.
Depending on how you categorize, you will get target object files with different accuracy levels. Files those who watched videos from 3s will differ from those who watched 50% video. The quality and quantity of these usually are against each other, the larger the file, the less accurate, and vice versa.
Besides the original file you just created, there is also a very powerful tool if you know how to use, that is a set Lookalike (lal). Facebook will look for those like you, for you to be able to expand the object a strong way. The accuracy of Lal files will depend on the number and quality of the original file.

Running ads directly on products/services into the original file and Lal file
Above is a 5-step basic process of an advertising campaign based on Marketing Funnel. In offline environments, you can see events conference also a classic funnel Marketing form. Like a long article ago shared, the funnel conference isn’t bad if it still provides useful value to the guest to come. As for the type of money to come to hear, the funnel, after no useful value, the table right, though before my own in a relationship well with the committee.
Thanks to the above process, there’s a student of mine who sold the product without thinking of the sale on Facebook. From several dozens of money 1 day up to several hundreds of dollars 1 day. I’m not comfortable sharing the case because there’s no permission. But of course, that guy made a successful table, I mean, with you to do it, it will be a success.
You can also utilize Bluefocus‘s Facebook agency account rental service to help you run highly effective advertising campaigns on Facebook.

Funnel Isn’t a Magic Bullet
Before diving into a funnel-based advertising campaign, it’s crucial to weigh the following risks:
Launching a funnel requires upfront investment to locate potential customers; however, generating revenue may take time. Prepare to allocate a significant budget to drive traffic into the funnel.
There’s no one-size-fits-all budget for a funnel. Some campaigns may need as little as $5,000 to build a solid customer database for future ad targeting. Conversely, others might spend tens of thousands without achieving high-quality leads. To gauge lead quality, simply run sales ads targeted at that database.
Remember, a funnel isn’t a panacea. It effectively filters target audiences, but your sales success hinges on factors like product/service quality (pricing, design, etc.) and the relevance of your sales content to customer needs.
In conclusion, investing in a funnel always entails risks. Ultimately, the decision to proceed lies with you—no one can compel you to act.
Non-Ad Funnels

Earlier, I discussed creating a Facebook Ads campaign using a funnel approach. However, you can apply funnel strategies to marketing without relying on ads.
This very article could function as a marketing funnel to sift through individuals interested in Facebook ads. Once the target audience engages, I can offer courses—simple as that.
Groups also serve as potent funnel tools. You can implement a slightly different approach:
Step 1: Continue creating content to target your audience, as outlined above.
Step 2: Guide users to join the group for more in-depth content and discussions.
Step 3: Directly sell or subtly introduce offerings within your group.
This approach not only enriches engagement but also nurtures leads effectively.
Conclusion
Bluefocus offers a comprehensive Guide to Target Facebook Ads for Restricted Content, ensuring your advertising campaigns remain effective and compliant. By leveraging advanced funnel strategies and meticulous audience targeting, Bluefocus helps you navigate the complexities of Facebook’s advertising policies. With our expert guidance, you can optimize your ads, reach your desired audience, and achieve your marketing goals without risking account restrictions. Trust Bluefocus for your advertising needs.