Targeting Advertising on Facebook: 5 Latest Strategies for 2024

Targeting Advertising on Facebook

Targeting advertising on Facebook is an immensely critical step in the advertiser’s campaign creation process for a business’s products. It significantly impacts the campaign’s effectiveness. Therefore, advertisers need to be cautious at this stage.

1. What is understanding Facebook advertising targeting?

The majority of advertisers are aware that targeting advertising on Facebook is a feature that allows businesses to reach their goals and target audience with pinpoint accuracy. This activity includes vast amounts of data collected by Facebook from users through criteria such as demographics, interests, occupation, and behavior.

Advertisers can leverage this to adjust their target audience segments to align with their business, enhancing the ability to reach individuals more likely to engage with content or perform desired actions for the business.


Targeting Advertising on Facebook
Targeting Advertising on Facebook

Targeting advertising on Facebook is crucial. For example, if you own a snack shop, you can target users in your local area to increase foot traffic. Similarly, if you have a fashion boutique, target users who have interacted with your website or added products to their cart but haven’t made a purchase yet.

2. All targeting options for advertising on Facebook

The Facebook platform provides numerous targeting options for advertising, and here are some fundamental ways to target advertising goals.

Targeting specifics

Detailed targeting” is a feature available in the process of creating ad sets on the Facebook platform. This feature allows advertisers to refine their target audience for campaigns based on the following criteria:

  • Demographics
  • Behaviors
  • Interests
  • Targeting advertising on Facebook based on demographics

The option to target by demographics is one of the most basic forms of advertising targeting on Facebook. It allows advertisers to target based on age, gender, education level, relationship status, occupation, and location. If your product or service is related to a specific demographic group, these targeting options will help you easily reach the right audience.

Targeting by demographics includes:

Targeting Advertising on Facebook
Targeting Advertising on Facebook
  • Occupation
  • Financial
  • Education Level
  • Social Relationships
  • Events

Targeting advertising on Facebook based on interests

Targeting advertising on Facebook based on interests allows you to target specific audience segments through their hobbies, interests, and pages they have liked on Facebook. This category is quite broad, encompassing options such as sports, lifestyle, social issues, fitness, etc.

For example, a sports-focused business can target audience segments interested in sports, exercise, fitness, and healthy lifestyles. This allows the business to reach individuals interested in the field that the business is providing.

The interest-based targeting categories.

Targeting Advertising on Facebook
Targeting Advertising on Facebook




Family and Relationships

Fitness and Health

Hobbies and Activities

Food and Drink

Sports and Outdoors

Shopping and Fashion

Targeting advertising on Facebook based on behaviors

Tracking user behavior is crucial before distributing ads in any form. When users have interacted with or followed your business, targeting them will be more effective and impactful. Targeting based on behavior allows businesses to target users based on their behavior both on and off Facebook, helping them reach relevant audiences.

Subcategories of targeting advertising on Facebook based on behavior may include:

Targeting Advertising on Facebook
Targeting Advertising on Facebook

Charitable donations


Automotive (technology)


Digital activities

Shopping behavior

Mobile device users


Residency profile

Custom Audience Targeting

When you have a list of high-quality potential customers and want to engage with them on Facebook, you can easily create custom audiences to attract and convert those customers.

For custom audiences, you can use specific information you’ve gathered from your customers, which could include those who have made purchases from you before, visited your website, or interacted with your page on Facebook. In other words, this is a highly effective remarketing solution for businesses looking to encourage repeat purchases from customers.

Targeting Advertising on Facebook
Targeting Advertising on Facebook

Lookalike Audience

Lookalike Audience allows you to reach new audiences with similar characteristics to your existing customers. Facebook analyzes individuals with characteristics similar to your current customers and delivers your ads to reach those users. This way, Facebook expands your customer base, increases potential, and maintains campaign effectiveness consistently.

Targeting Advertising on Facebook
Targeting Advertising on Facebook

These audiences are identified through their profiles, and Facebook automatically groups these users into a new audience. When distributing ads, these users will see advertisements for the products or services your business offers.

Targeting advertising on Facebook brings several benefits?

Helps reach the target audience accurately

By targeting advertising on Facebook through demographic, interest, and behavior categories, businesses can deliver messages to users accurately based on their profiles and interests in similar products or services offered by your business. This creates additional opportunities for users to interact with the business and ultimately increases the conversion rate, leading to sales for the business.

Improve the relevance of advertisements

Targeting advertising on Facebook aims to deliver ads to people interested in the products or services of the business. This means advertising relevant to issues that users care about, fostering interaction from users. Targeting advertising on Facebook reduces the risk of ads being distributed to people who have no need for or interest in the services provided by the business, thus avoiding wasting resources on uninterested users.

Minimize advertising costs

Narrowing down the target audience significantly reduces costs for businesses, avoiding the issue of advertisements appearing indiscriminately and wasting advertising budgets. Users exposed to the ads are more likely to convert.

Increase user engagement potential

Through targeting advertising on Facebook, ads are delivered to users based on demographics, behavior, and interests. Naturally, when ads reach the right audience, users are more likely to engage because these are products or services they are interested in.

Guide to Targeting Advertising on Facebook

Step 1: Access the Ad Manager program

Step 1: Prepare an advertising account to create a campaign.
Access the Ad Manager program.
Remember: Regular accounts often encounter advertising account errors, so you should use agency accounts to advertise without interruption. If you do not have this account yet, you can contact to rent a Facebook agency account.

Step 2: Create a Facebook advertising campaign

Targeting Advertising on Facebook
Targeting Advertising on Facebook

Step 3: Choose the target audience within the advertising group

Targeting Advertising on Facebook
Targeting Advertising on Facebook

Through the instructions provided above, you can target your advertising within the advertising group, selecting objectives that align with your business to distribute ads most effectively.

Step 4: Save the adjusted target audience

When targeting advertising on Facebook, it’s important to avoid the following

When targeting advertising on Facebook, advertisers often make common mistakes that result in campaigns being distributed to the wrong audience segments and achieving ineffective results.

Not sure what the targeted audience is

Currently, some advertisers still encounter the issue of not understanding what the target audience for Facebook advertising is. These advertisers simply haven’t thoroughly researched the audience they want to reach, or they’ve conducted insufficient research, resulting in wasted advertising resources and ineffective outcomes.

The targeted goal is too narrow

  • Targeting advertising on Facebook helps to deliver ads to audiences that are relevant to the business. However, some advertisers may exploit this too much by targeting too narrowly. While tight targeting can be beneficial for advertising, aiming too narrowly may
  • This leads to a situation where the campaign is stalled and unable to distribute or what is commonly referred to as “not spend,” a situation that prevents ads from being distributed for an extended period, affecting the business’s revenue. Therefore, when targeting advertising on Facebook, it’s important not to target too narrowly. Just being close to reality is sufficient.

Targeting advertising on Facebook using only one option

Remember that each targeting option in Facebook advertising has different features. Many advertisers fail to utilize all the targeting features and only use one superficially, resulting in reaching an overly broad audience, causing ad saturation and failure to reach the right audience.

Not experimenting with different target audiences

Sometimes, the target audiences we overlook turn out to be potential customers because advertisers often assume that those different audiences wouldn’t be interested in their products or services, leading them to overlook these groups.

In reality, if we consider testing different target audiences, not all of those audiences necessarily lack interest in your products or services. Since this is just an experimental approach, whether it proves effective or not shouldn’t be a major concern. If the testing yields positive results, you’ll gain additional potential customer segments. However, if it’s not effective, you can simply disregard that audience segment.

The tips for targeting advertising on Facebook drawn from the experience of Bluefocus include

Segmenting the target audience allows for precise targeting without aiming at overly broad segments

When targeting advertising is too broad, your campaign may reach a large audience quickly. However, the downside is that the campaign may be distributed indiscriminately, leading to users merely glancing over it without engagement. In this case, you’ve wasted an opportunity to reach users effectively without gaining any benefit.

Avoid targeting your Facebook ads too narrowly

As mentioned earlier, targeting advertising on Facebook too narrowly leads to the situation where ads are not distributed, and the ads will be paused. This situation will persist until you change to a new target, and a new campaign begins distribution.

Please use custom audiences and lookalike audiences

When using custom audiences, you’re targeting customers who are already interested in your business, especially past customers. Lookalike audiences will extend your advertising reach to people who are similar to your current customers. This creates a new and highly potential customer base comparable to your existing customers.


By targeting advertising on Facebook, you will learn how to reach potential users for your campaigns in the future. There are many different ways to target advertising, and advertisers can choose based on their mindset and the products of their business to select the most suitable option.

Through this article, it is hoped that you will understand how advertising works and achieve success in your advertising campaigns.

more: What is Facebook Pixel? Complete knowledge about Pixel Facebook 2024

Leave a Reply

Your email address will not be published. Required fields are marked *