Top 10 Benefits of Google Ads, Google Ads Updates 2024

google ads
Should you use Google Ads? That’s a question I often hear from many businesses.
What benefits can your business gain from using Google AdWords?
In this article, Bluefocus will share with you 10 specific benefits of using Google AdWords. From there, you can choose the advertising method for your business, and perhaps your business will achieve success.
Let’s find out with us.

Is Google ads really necessary?

Should you run Google ads?
Google advertising is where an intense invisible competition takes place.
These invisible competitions occur at an incredibly fast pace every time you search for a product or service through Google. It’s where advertisers compete with each other, including your click-through rate (CTR). Learn more about CTR in Google ads to enhance your knowledge of Google ads.
Why does that battle become so fierce? Because every business wants to assert its position, even the smallest things contribute to their success. Especially through the tool of Google AdWords, they will know the number of clicks, search demand, and ultimately, can sell products according to your requirements.
As an advertiser looking to leverage the vast resources available on Google, you want to attract the attention of your potential customers. There’s no better way to start than by signing up to use Google AdWords.

Concept of Google Ads

“Google Ads is Google’s online advertising program, which allows you to create online ads to reach audiences interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, meaning you pay each time a visitor clicks on your ad.”
You should know, Influencers and salespeople always tell you to invest in this; invest in that without really explaining why. It’s truly difficult to determine what’s right for your business.
But fear not, your choice won’t be difficult anymore once you truly understand what goals your business is prioritizing!

What are the benefits of Google Ads for your business?

So, you want to know the answer to why use AdWords?
Below are the top 10 benefits when you use Google advertising:

Google ads help you reach a wide range of customers

Google Ads
Google Ads
Currently, Google has elevated a brand into a verb. The term Google is actually defined in the Merriam-Webster dictionary.
You should know that Google has been defined in the dictionary.
Definition of the term Google
This happens because now, when people have questions that need answering, their first stop is often Google.
Do you want to know if there’s a solution for the insomnia you’ve been suffering from?
Do you want to know if there’s a tool to collaborate on landing pages more easily?
You may not know, but Google search handles over 2 trillion searches like this every year. And over 5 billion searches every day.
There are plenty of people looking for solutions to problems your business may provide. When they’ve turned to the internet, chances are they’ve already provided an answer to something. And if you can help them find that answer, even if it’s an ad, they’re more likely to choose you over your competitors.

Google Ads allows you to target specific audiences

When using Google ads, there’s something truly suitable for businesses and potential customers at every stage of the buying process.
Expanding keyword search phrases like “accounting software” will display your ad to potential customers in the early stages of the product research process and allow you to fill the top of the funnel with two really simple but powerful tactics:
Learn more about them with landing pages and start sending them your authoritative informational content.
However, if they don’t convert, use retargeting software to keep attracting them until they do (a click).
One of the tricks you can apply to add to your customer base is to expand to longer keyword search phrases like accounting software for freelancers. These are often less expensive and are very worth attracting the attention of those searching for exactly what you offer. Most people searching for longer keyword phrases have more intent. And intent is what makes the people you reach on AdWords more valuable (more on that next.)

Google Ads helps tap into intent

google ads
google ads
One of the biggest differences between people reached through Google AdWords and those reached through other forms of advertising is their intent.
On mass media, Specifically: people aren’t expecting ads. They’re not looking for solutions to everyday life problems. They’re looking for nature images, holiday pictures, and family updates. And when you advertise to someone who doesn’t want to receive ads, there’s a better chance for you to adjust.
The issue is, with online search, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people actively searching for something specific, like “best landing page platform for agencies”:
Google Ads will set up relevant search messages for each audience
google ads
google ads
Advertising tailored to each search query
It helps users find what they need without disrupting their online experience when Google ads appear.
Some even argue that search advertising is an inbound marketing form contrasting with outbound advertising because they support someone who has taken the first step to search for it. Use AdWords, let potential customers come to you, then help them find answers, and you’ll position yourself best to make money when they’re ready to spend.

Google Ads gives you full control over your campaigns

You often encounter barriers and go through thick red tapes to run advertising campaigns to reach as many people as possible. Starting and ending those campaigns will take time and budget, but that could be better utilized elsewhere.
However, buying ad space programmatically — also known as programmatic advertising. When you take a course, you can easily learn how to start/stop campaigns at the right time, target the right audience at the right price instantly.
Thus Google Ads helps you allocate resources properly and saves time for other great initiatives.

Bring any budget to the table

Earning a click can cost some businesses hundreds of dollars. In the legal industry, there are long-tail keywords that reach about $1,000 per click:
  • Cost per click in Google ads for the legal industry
  • Keyword costs in the legal industry
However, most keywords don’t come with excessively high costs. And even when they do, one advantage of using AdWords is that you can set constraints (limits) on your daily budget, maximum bid prices, and more.
That way, you can rest assured that even if you don’t monitor your account regularly, you’ll never spend more than you intend.
In some cases, you may encounter issues with your advertising campaigns not being effective. That could be due to Google ads not spending budget.
When You decide how much money you want to spend each month and adjust the budget based on performance charts. Then, if an ad is performing really well, you can increase ad spend for it to enhance desired results. It works the other way around to decrease ad spend for a poorly performing ad, but you can also stop it immediately before losing another dime.

Google Ads displays results in an easy-to-understand manner

You might not know how to improve if you don’t know what you’re doing wrong, and some analytics dashboards are almost incomprehensible.
But don’t worry, Google Ads makes everything simple and understandable. You can learn basic information like clicks, impressions, keyword budgets, etc., or even more detailed with integrated Google Analytics allowing you to see exactly how visitors behave on your website — down to what they clicked, where they went next, and how long they stayed there.

Faster returns when using Google Ads

Search engine optimization (SEO) remains the backbone of most highly trafficked websites. The ads and pages you see on the first page are not only well-written with carefully researched keywords, but they’ve also accumulated a large number of links over time.
You want your website to rank first, broad search terms are what you get with Google Ads. But not every business can realize that.
By starting to use Google AdWords, you have many opportunities to leapfrog to all the natural searches on the search engine results page, and it’s also easier to develop. There’s no endless searching for links to bump your page up a bit; there’s no tweaking keyword density on your landing page.
The process of running ads and increasing the likelihood that people see you first, on a page like this, natural results might not even appear below the fold (the areas of the webpage that readers only see when scrolling down to the bottom).
google ads
google ads
Google Ads helps you build brand awareness
When people talk about Google AdWords, they often think primarily about driving traffic through pay-per-click ads on search engine results pages. However, Google Ads is more flexible than that. It can also be a great tool for building brand awareness
something research shows is highly effective in marketing:
Before we delve into this, let’s briefly explore what the term “brand” means. Decades ago, David Ogilvy defined it as:
“The intangible assets of a product, including its name, packaging, and price, its history, reputation, and the way it’s advertised.”
Enhancing your brand, personality, reputation, etc., are all necessary to build trust with your visitors. You invest carefully in these consistently, and your brand becomes stronger, and you become more trusted by potential customers.
From AdWords searches, even if potential customers don’t click, they see your brand, your slogan, what you offer, and anything else you use your ad copy and extensions to introduce.
To boost brand awareness by choosing to display your ads to more people rather than focusing solely on clicks or conversions. This strategy allows advertisers to reinforce important attributes of their business and in turn, solidify its brand.

Increase conversion rates

If you’re getting chosen by Google to decide which ads are seen by browsing potential customers, they’ll set the experience after clicking on the landing page. To make your ad campaigns profitable, Set Up Advanced Conversion Tracking in Google Ads is crucial. According to AdWords support page:
“The landing page experience is AdWords’ measure of how well your website provides people who click your ads exactly what they’re looking for – quickly and effortlessly.
Your landing page is the URL people are directed to after clicking your ad, and the experience you provide influences your ad’s Quality Score and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.”
When the ad network doesn’t prioritize the landing page experience, it allows you to direct internet users to any old page – home page, about page – and that will deplete your budget because visitors don’t want to hunt for what you promised them in your ad.
Even if your ads are seen across the Google network, you’ll need a persuasive landing page behind them. And when you build a highly persuasive landing page, you maximize ad spend for two specific reasons:
  • Matching message
  • Focused design

Google Ads helps you maximize ROI

Building a persuasive landing page that aligns with Google is the only way to maximize your advertising ROI. To help you achieve specific marketing goals while minimizing budget spend, the AdWords team has devised several different bidding strategies:
Google recommends using CPC bidding if your goal is to drive website traffic. This stands for cost-per-click. When you use this bidding method, you set the maximum amount you’re willing to pay for a click, and you only pay when your ad is clicked.
When bidding CPM, short for cost per thousand impressions, that’s what Google recommends if you’re trying to build brand awareness. With this strategy, you choose the amount you’re willing to pay for 1,000 people to view your ad in full. It’s only available on the Google Display Network, not the search network.
CPA bidding is what Google recommends advertisers use when focusing on conversions like purchases or sign-ups. With this method, you’ll bid based on the number of specific conversion goals that are valuable to your business.
By doing this, if your main goal is to increase brand awareness, you’ll be able to display your ads to more people if Google tries to distribute your ads to those who are most likely to click or convert. To have control over your campaigns, you need to “set ROAS goals in Google Ads.”
When you use a goal like an ongoing action with the channel such as clicks or conversions, you can bid for that, and Google will cut down on spreading your ads to everyone and instead display them to those more likely to convert.

Reasons to Use Google Ads

You might wonder if you should use Google Ads? Right now, you should ask why not?
Social media is always a place where businesses of all sizes, different budgets, different advertising goals, and different target audiences – almost all use Google at least once.
So, a place with endless search results – over 2 trillion per year. So why not use it once to bring revenue to your business?
Conclusion
Through this article, Bluefocus hopes that you have gained a better understanding of Google Ads, allowing you to make more informed decisions when running advertising campaigns on your own or when hiring an agency for Google Ads services. With the benefits that Google Ads offers such as reaching a wide audience, targeting specific demographics, leveraging intent, having full control over campaigns, and more, using Google Ads can help you maximize marketing effectiveness and profitability for your business.
Wishing you success in using Google Ads and achieving the results you desire!

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