Guide to Mastering advertising the collections on Facebook 2024

Video

• Video format: Continuous scan, high configuration priority, square pixels, fixed frame rate, H.264.
• Aspect ratio: 1:1, 16:9.
• Sound quality: AAC stereo sound, 128kbps.

Image

Specifications for images added to advertising the collections on Facebook:

• Image size: 1200×628 pixels.
• Aspect ratio for Facebook feed: 1.9:1.
• Aspect ratio for Instagram feed: Square (1:1), landscape 16:9, and slideshow.

Slideshow

• Video quality: High configuration priority, progressive scan, square pixels, fixed frame rate, H.624.
• Audio format: AAC stereo sound, 128kbps.
• Frame ratio: 16:9, 1:1.
• If you want to incorporate a song into your slideshow advertising collection, ensure that you do not violate any copyrights.
• Sizes may vary, but ensure image quality is maintained.

advertising the collections on FacebookAdvertisement for the collection on Facebook.

• Headlines: Maximum of 25 characters, concise and engaging content.
• Content: Maximum of 90 characters, ensure to highlight key features and benefits.
• Link description: Maximum of 30 characters.

Why not use advertising the collections on Facebook instead of traditional ads?

• Traditional advertising may create differentiation, but when there are too many products or a desire to convey multiple messages, advertising the collections on Facebook will bring about a differentiating factor.
• Here’s why you should use advertising the collections on Facebook.

Showcasing Product Diversity:

• Unlike traditional ads, advertising the collections on Facebook are designed to introduce multiple products or services within a single ad. This is advantageous for many businesses with a diverse range of products or services.
• For example, a fashion business with various products such as shoes, bags, dresses can showcase its products through a single advertisement.
• This provides potential customers with a broader view of your product range without bombarding them with individual ads, increasing the likelihood of customers finding the products they like.

Deep Mobile Experience Ads

• These ads are specifically tailored for mobile users. When users click on the advertising collection on Facebook, they are directed to an instant experience, a full-screen destination page within Facebook.
• This page may include videos, slideshows, or carousels, providing a rich and engaging experience.
• This format ensures that users remain within Facebook, reducing load times and enhancing the overall user experience.

Enhancing Interaction

• advertising the collections on Facebook become more engaging with thumbnail images, videos, and enticing product descriptions, unlike static images.
• The essence of advertising the collections on Facebook encourages users to interact with your content.
• Users can scroll through products, click on items of interest, and even make purchases without leaving Facebook. This shopping experience can lead to higher interaction rates and increased conversions.

Modernizing the Shopping Process

• advertising the collections on Facebook modernize the shopping process. When users click on products within the ad, they are taken directly to the product page on your website or app.
• This streamlines the purchasing process, reducing the number of steps for users to make a purchase. Consequently, it helps decrease abandonment rates and increases conversion rates.

ustomizable Templates

• The Facebook platform provides several advertising collection templates, each designed for different business objectives.
• For example, the product sales template is designed to showcase products from your catalog, while the storytelling template is designed to convey your business’s story to users.
• These templates can be customized with your images, videos, and text, allowing you to create ads that align with your brand and business objectives.

How to Create Advertising The Collections on Facebook

• To ensure you can create advertising the collections on Facebook, you need to have an advertising account prepared. If you don’t have one yet, consider experiencing by renting a Facebook advertising account from Bluefocus agency.
• To create advertising collections, please refer to the detailed instructions below.”

Step 1: Create Your Product Catalog

The first step is to create your product catalog. If you already have a product catalog, you can skip this step.

Access the commerce manager and choose how you want to sell your products by clicking and creating a category.

Select the ad space you are working on for your category and click “Next.

Configure your settings. You can add your products manually by uploading product information or automatically upload data by selecting a partner platform connection.

 

• Choose the linked business account in the “Owned by” tab of the product catalog. Name your list and click “Create” to complete creating the new catalog.
• Once the catalog is created, you can add your items by clicking “View Catalog” and then “Add Products.” Choose your preferred method to upload your item list.

Step 2: Create a New Ad

• Access the ad manager to create a new campaign.
• Click on the green plus sign + at the top left corner to create a campaign.

Select the campaign objective for advertising the collections on Facebook.

Note that advertising collections support the following marketing objectives in the ad manager:

• Conversion
• Traffic
• Store visits
• Catalog sales

When you choose any other objective among the 4 objectives above, you will need to select a different ad format.

In the ad set section, set up your budget, targeting options, and choose the Facebook ad page or Instagram account.

Step 3: Choose the ad format

Select the format and advertising collection.

Step 4: Choose a template and add content

• Select a template for your Facebook advertising collection ad. As mentioned earlier, Facebook provides several templates for advertising collections, including “Instant Experience,” “Storefront Instantly,” “Instant Conversion,” and “Instant Storytelling.” Choose the template that best suits your business.
• Add your content and upload images, videos, or slideshows. Remember that the first image or video will serve as the cover image for the ad.

 

Select your Facebook page and write a headline and content for your advertisement.

Step 5: Add Your Products

Previously, you created a product catalog, and in this step, you just need to select products from the catalog you created earlier.

The difference between Facebook Collection ads and carousel ads and which one to choose?

• Carousel ads and advertising the collections on Facebook are both types of optional ads used to showcase multiple products in a single ad, but they cater to different needs and offer different experiences.”
• The choice of advertising format depends on your advertising goals and the type of message you want to convey.

Strategy to optimize advertising the collections on Facebook

Some strategies to optimize advertising the collections on Facebook with tips from bluefocus experience:

The images used must be of high quality.

• The first thing users see is the images, and the attractiveness of the images will draw them in.
• High-quality images can make the product or service more appealing and professional, ensuring that the images are clear and highlight the features of the product.
• If possible, use a high-resolution camera to capture product images. Additionally, optimize the image quality to the maximum because this type of advertising is displayed only on mobile phones, so advertisers need to adjust accordingly.

Engaging Headlines

-The headline is the first thing users read, so it’s equally important. Therefore, the headline must be concise, succinct, and easy to understand so that users can quickly grasp the information that the business wants to convey.

How to target audiences

Facebook ad targeting allows you to reach the audiences most likely to be interested in your products. Use this information to create a targeted audience for your ads that drives user engagement and conversions.

Conclude:

Advertising the collection on Facebook provides a unique and effective way for businesses to engage with their customers and drive conversions. In this way, businesses can significantly enhance their marketing communication strategies. In summary, advertising the collection on Facebook is an efficient means for businesses to showcase multiple products without incurring excessive costs associated with individual advertising campaigns like traditional advertising, making it a strong point of this type of advertising.

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