Guide to Mastering advertising the collections on Facebook 2024

advertising the collections on Facebook

advertising the collections on Facebook is one of the top choices for advertisers looking to showcase multiple products, convey a story, or engage with their audience. These ads go beyond static images; they create vibrant experiences that direct users straight to your online store. Whether you’re aiming to highlight a diverse range of products, tell a compelling brand narrative, or foster direct engagement with your audience, advertising collections on Facebook offer a dynamic platform to achieve your marketing goals.

This blog on Bluefocus will share experiences in advertising the collections on Facebook to help you understand and leverage this powerful tool in promoting your products or services for your business.

The concept of advertising the collections on Facebook

advertising the collections on Facebook are a type of ad specifically designed for mobile devices, featuring a cover image or video followed by three or more smaller images placed below. These ads enable users to easily explore, browse, and purchase products or services directly from their devices in a visually engaging manner.

advertising the collections on Facebook
advertising the collections on Facebook
  • A Facebook advertising collection includes a main image or video accompanied by three smaller images below, arranged in a grid layout.
  • When users interact with advertising the collections on Facebook, they are directed to an “instant experience,” providing a full-screen, mobile-optimized experience on Facebook.
  • This offers a seamless and engaging environment for users to browse and explore the displayed products.

All templates for advertising the collections on Facebook

Introducing your business, you can choose from among the four current advertising collection templates.

  • Instant Storefront Display: This template allows you to showcase your products in a grid layout, making it easy for users to browse through your offerings.
  • Instant Experience: Designed to showcase your products in action, this format is ideal for businesses to demonstrate how their products are used.
  • Instant Customer Acquisition: If your goal is to drive conversions on your mobile landing page, this is a great choice. It’s designed to attract user interaction.
  • Instant Storytelling: Allows you to convey a powerful brand story while promoting product sales. It’s a tool to attract user engagement and build brand awareness.
advertising the collections on Facebook
advertising the collections on Facebook

The specifications for advertising the collections on Facebook

When creating advertising the collections on Facebook or Instagram, data is only displayed on the mobile app because advertisers must ensure the following specifications for the ads to be displayed in the best quality manner.

Advertising collection images.

There are 3 types of images you can add to your advertising collection on Facebook: Video, image, slideshow.

Video

Please adhere to the rules regarding video advertising if you decide to add a video to your advertising collection on Facebook.
  • Video format: Continuous scan, high configuration priority, square pixels, fixed frame rate, H.264.
  • Aspect ratio: 1:1, 16:9.
  • Sound quality: AAC stereo sound, 128kbps.

Image

Specifications for images added to advertising the collections on Facebook:

  • Image size: 1200×628 pixels.
  • Aspect ratio for Facebook feed: 1.9:1.
  • Aspect ratio for Instagram feed: Square (1:1), landscape 16:9, and slideshow.

Slideshow

Technical specifications for slideshows if you want to add a slideshow to your advertising collection on Facebook.
  • Video quality: High configuration priority, progressive scan, square pixels, fixed frame rate, H.624.
  • Audio format: AAC stereo sound, 128kbps.
  • Frame ratio: 16:9, 1:1.
  • If you want to incorporate a song into your slideshow advertising collection, ensure that you do not violate any copyrights.
  • Sizes may vary, but ensure image quality is maintained.

advertising the collections on FacebookAdvertisement for the collection on Facebook.

When creating advertising copy for advertising the collections on Facebook, ensure the following technical specifications:
  • Headlines: Maximum of 25 characters, concise and engaging content.
  • Content: Maximum of 90 characters, ensure to highlight key features and benefits.
  • Link description: Maximum of 30 characters.
Present a maximum of 5 products with individual images, headlines, descriptions, and prices.

Why not use advertising the collections on Facebook instead of traditional ads?

  • Traditional advertising may create differentiation, but when there are too many products or a desire to convey multiple messages, advertising the collections on Facebook will bring about a differentiating factor.
  • Here’s why you should use advertising the collections on Facebook.

Showcasing Product Diversity:

  • Unlike traditional ads, advertising the collections on Facebook are designed to introduce multiple products or services within a single ad. This is advantageous for many businesses with a diverse range of products or services.
  • For example, a fashion business with various products such as shoes, bags, dresses can showcase its products through a single advertisement.
  • This provides potential customers with a broader view of your product range without bombarding them with individual ads, increasing the likelihood of customers finding the products they like.

Deep Mobile Experience Ads

  • These ads are specifically tailored for mobile users. When users click on the advertising collection on Facebook, they are directed to an instant experience, a full-screen destination page within Facebook.
  • This page may include videos, slideshows, or carousels, providing a rich and engaging experience.
  • This format ensures that users remain within Facebook, reducing load times and enhancing the overall user experience.

Enhancing Interaction

  • advertising the collections on Facebook become more engaging with thumbnail images, videos, and enticing product descriptions, unlike static images.
  • The essence of advertising the collections on Facebook encourages users to interact with your content.
  • Users can scroll through products, click on items of interest, and even make purchases without leaving Facebook. This shopping experience can lead to higher interaction rates and increased conversions.

Modernizing the Shopping Process

  • advertising the collections on Facebook modernize the shopping process. When users click on products within the ad, they are taken directly to the product page on your website or app.
  • This streamlines the purchasing process, reducing the number of steps for users to make a purchase. Consequently, it helps decrease abandonment rates and increases conversion rates.

ustomizable Templates

  • The Facebook platform provides several advertising collection templates, each designed for different business objectives.
  • For example, the product sales template is designed to showcase products from your catalog, while the storytelling template is designed to convey your business’s story to users.
  • These templates can be customized with your images, videos, and text, allowing you to create ads that align with your brand and business objectives.

How to Create Advertising The Collections on Facebook

  • To ensure you can create advertising the collections on Facebook, you need to have an advertising account prepared. If you don’t have one yet, consider experiencing by renting a Facebook advertising account from Bluefocusagency.
  • To create advertising collections, please refer to the detailed instructions below.”

Step 1: Create Your Product Catalog

The first step is to create your product catalog. If you already have a product catalog, you can skip this step.

Access the commerce manager and choose how you want to sell your products by clicking and creating a category.

advertising the collections on Facebook
advertising the collections on Facebook

Select the ad space you are working on for your category and click “Next.

advertising the collections on Facebook
advertising the collections on Facebook

Configure your settings. You can add your products manually by uploading product information or automatically upload data by selecting a partner platform connection.

advertising the collections on Facebook
advertising the collections on Facebook
  • Choose the linked business account in the “Owned by” tab of the product catalog. Name your list and click “Create” to complete creating the new catalog.
  • Once the catalog is created, you can add your items by clicking “View Catalog” and then “Add Products.” Choose your preferred method to upload your item list.
advertising the collections on Facebook
advertising the collections on Facebook

Step 2: Create a New Ad

  • Access the ad manager to create a new campaign.
  • Click on the green plus sign + at the top left corner to create a campaign.
advertising the collections on Facebook
advertising the collections on Facebook
Select the campaign objective for advertising the collections on Facebook.
Note that advertising collections support the following marketing objectives in the ad manager:
  • Conversion
  • Traffic
  • Store visits
  • Catalog sales
When you choose any other objective among the 4 objectives above, you will need to select a different ad format.
advertising the collections on Facebook
advertising the collections on Facebook
In the ad set section, set up your budget, targeting options, and choose the Facebook ad page or Instagram account.

Step 3: Choose the ad format

Select the format and advertising collection.

Step 4: Choose a template and add content

  • Select a template for your Facebook advertising collection ad. As mentioned earlier, Facebook provides several templates for advertising collections, including “Instant Experience,” “Storefront Instantly,” “Instant Conversion,” and “Instant Storytelling.” Choose the template that best suits your business.
  • Add your content and upload images, videos, or slideshows. Remember that the first image or video will serve as the cover image for the ad.
advertising the collections on Facebook
advertising the collections on Facebook

Select your Facebook page and write a headline and content for your advertisement.

advertising the collections on Facebook
advertising the collections on Facebook

Step 5: Add Your Products

Previously, you created a product catalog, and in this step, you just need to select products from the catalog you created earlier.

The difference between Facebook Collection ads and carousel ads and which one to choose?

  • Carousel ads and advertising the collections on Facebook are both types of optional ads used to showcase multiple products in a single ad, but they cater to different needs and offer different experiences.”
  • The choice of advertising format depends on your advertising goals and the type of message you want to convey.
advertising the collections on Facebook
advertising the collections on Facebook

Strategy to optimize advertising the collections on Facebook

Some strategies to optimize advertising the collections on Facebook with tips from bluefocus experience:

The images used must be of high quality.

  • The first thing users see is the images, and the attractiveness of the images will draw them in.
  • High-quality images can make the product or service more appealing and professional, ensuring that the images are clear and highlight the features of the product.
  • If possible, use a high-resolution camera to capture product images. Additionally, optimize the image quality to the maximum because this type of advertising is displayed only on mobile phones, so advertisers need to adjust accordingly.

Engaging Headlines

-The headline is the first thing users read, so it’s equally important. Therefore, the headline must be concise, succinct, and easy to understand so that users can quickly grasp the information that the business wants to convey.

How to target audiences

Facebook ad targetingallows you to reach the audiences most likely to be interested in your products. Use this information to create a targeted audience for your ads that drives user engagement and conversions.

Conclude:

Advertising the collection on Facebook provides a unique and effective way for businesses to engage with their customers and drive conversions. In this way, businesses can significantly enhance their marketing communication strategies. In summary, advertising the collection on Facebook is an efficient means for businesses to showcase multiple products without incurring excessive costs associated with individual advertising campaigns like traditional advertising, making it a strong point of this type of advertising.

more:

Targeting Location-Based Advertising on Facebook – Effective Tips for Geo-Targeting in 2024

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