Personal accounts used to run ads have helped many people increase sales. However, due to feature limitations, this account type is only suitable for small-scale ads.
So in 2024, should I use a personal account to run ads? The following article Blue Focus will analyze it for you.
What is a personal account that runs ads?
Any individual who has a Facebook account can create a personal account to serve advertising. It can be understood that this is a normal Facebook account type. When you register to use Facebook, by default you are registered for an account.
That is the account that represents you personally. This account has all the functions such as like, share, post… Especially you don’t have to pay any fees for using this account, unless you use it to advertise.
Distinguish personal accounts from business accounts
What is a business account?
A business account is also known as a Business account. This account has many advantages over a personal account. This account does not save personal profiles and does not have features such as like, share, comment… It is only used to promote products, services, brands, manage Fanpage, create events for businesses…
Distinguish business accounts from personal accounts
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Compared to business accounts, personal accounts are limited in many features by Facebook. Users can only use it for simple advertising with a small budget. In contrast, with a business account, you can carry out large-scale advertising campaigns, advertising costs can reach from several tens of millions to billions of dong.
Besides, personal accounts are easily locked when Facebook conducts scans. That means your account will be disabled. With a personal account, it will be very stable and run smoothly at all times, as long as you strictly comply with Facebook’s advertising policies.
Should you use personal accounts for advertising in 2024?
At any time, it is still acceptable for users to use personal Facebook accounts to run ads. However, due to feature limitations, it will not be suitable if you plan to carry out large advertising campaigns.
Besides, personal accounts will not be safe from Facebook’s “sweeps”. In fact, many personal accounts were unable to survive and were permanently locked, causing significant damage to users.
From the above reasons, it is recommended that you do not use a personal account to run ads in 2024 if you want to sell or promote your brand for a long time on the Facebook platform.
Reasons to use business accounts to run ads in 2024
- Business accounts are regularly updated with the latest advertising features, helping users improve the effectiveness of brand promotion.
- Due to unlimited features, business accounts help users manage Fanpage much more effectively than personal accounts.
- Receive professional customer service from Facebook’s team.
- Can create a shared account for many people in the business’s management team.
At this point, you must have answered yourself the question of whether to use a personal account to run ads in 2023. Wish you success with your advertising plan in 2024. Rent Ad Account Agencies in 2024