You are running ads on Facebook, and on a fine day, you find your Facebook ad account is disabled your Business Manager. You might think, “WTF… What did I do wrong? Why would they lock my account?” So, you proceed to appeal the account suspension, but ultimately, the appeal gets rejected, and your Facebook ad account remains disabled.
You’re also thinking that you’ve always been running clean ads, and you’ve never had any ad group rejected before. It’s really strange, isn’t it? :))
I’m Hiêu Nguyên, Founder & Mentor of HongKong Blue Focus Agency Limited. Today, I’ll address your concerns and share my approach to dealing with this issue. With over 8 years of experience working on the Facebook platform, I’ve assisted thousands of SMB advertisers and large businesses in resolving advertising issues on Facebook. However, please make sure to familiarize yourself with Facebook’s advertising policies before reading this article.
Today, Hieu will share detailed information on what to do if your Facebook ad account is disabled.
The first thing you need to do is to identify any suspicious points (if any), which are the things you suspect might have caused your account to be disabled. These could include copyrighted music, brand logos, genuine branded items such as Rolex, LV, etc., or inadvertently, your images/videos might have violated one of Facebook’s terms.
The Reasons Your Facebook Ad Account Is Disabled
“Why Does Facebook Disable Ad Accounts? Ever wonder, ‘I’ve been feeding you money, why would you shut down my account when I haven’t done anything wrong?’ =)) There are plenty of reasons your ad account might bite the dust, like campaigns using Clickbait for selling unreliable products or services. What’s Clickbait? Google it, I’m too lazy to explain because it’s readily available.”
Additionally, there are many other reasons such as:
The account may be locked for violating Facebook’s advertising policies.
The account may be locked due to Facebook detecting unusual activity.
No need to know the specific reasons, if Daddy Meta likes locking, then lock it (Meta said :)) )”
Facebook disables your ad account for what purpose?
Better safe than sorry” seems to be the motto of Facebook, you won’t mishear that. Facebook employs AI and specific automated algorithms (Rules). Facebook’s algorithm is unable to differentiate a minor violation from significant breaches that genuinely disrupt the Facebook system. It all boils down to one offense: violation. So, I lock your account.
So, it’s better to mistakenly lock an ad account than to let AI learning go astray.
Facebook ad accounts and the PPS formula when disabled
It seems your advertising groups may have caused excessive pain for customers according to the Pain-Agitate-Solution formula, and now Facebook perceives you as a wrongdoer encouraging Facebook users to violate their advertising policies.
Certainly, you can explore in detail the pain points of customers and related advertising issues at the link mentioned above, which provides comprehensive information.
Why is your Facebook ad account disabled?
The steps to take immediately after your Facebook ad account is disabled
The immediate steps to take after your Facebook ad account is disabled:
- Don’t rush to file a complaint.
- Check your advertisements.
- Identify the reasons why your account has been targeted by Meta.
- Determine the severity of the flagging before proceeding with any further actions.
These are the crucial steps to determine why you have been targeted by AI before filing a complaint about a disabled Facebook advertising account.
A crucial fact about Facebook’s IP
I notice that most people use Facebook and run ads as if Meta is a public service or government property, all distinguished by right and wrong rather than a unilateral decision, which is completely wrong.
Lodge a complaint to Facebook
After your Facebook ad account is disabled, it’s crucial to note that these policies change rapidly on a daily basis. So, ensure that your advertising doesn’t fall into Facebook’s prohibited list simply because you’re unaware of their latest policies.
From Facebook ad account is disabled to filing a complaint
- Facebook ad account restricted.
- Your access cannot be restored because it has been too long since we restricted it. Your access cannot be restored: Please verify your identity.
- My Facebook ad account is disabled.
- How to recover disabled Facebook account.
- Hire Facebook advertising account Agency.
The steps you need to take when handling a disabled Facebook ad account are:
Step 1: Navigate to Facebook’s Business Help Page here: https://www.facebook.com/business/help/support/get-help.
Step 2: Select your advertising account from the dropdown menu.
Step 3: Choose the issue you are experiencing.
Step 4: Click on Contact Support.
What happens after you press the appeal button for a disabled account?
Your advertising account may encounter the following scenarios, such as:
- Account reinstated within 24 hours due to Facebook’s mistake.
- Account shows reinstatement notification, but you are still flagged and disabled.
- Possibility of permanent account disablement.
What to do if your advertising account appeal is denied?
In reality, you have about a 50/50 chance of successfully appealing any disabled advertising account. Here are some factors that may contribute to the reinstatement of your disabled advertising account or, at worst, permanent disablement. But 50:50 is better than no chance at all.
- Check if you have had any ads rejected before.
- What is the current status of your advertising account? (ratio of rejected ads to approved ads)
- Clearly convey your issue to the Facebook advertising support team; they are intermediaries who submit appeal requests for you, not decision-makers.
- Remove any content that you believe violates Facebook policies on your Page or Landing page. Please do this first if your advertising account is disabled due to policy violations.
- Have you persisted in appealing without fixing your ad errors after Facebook rejected your campaign?
You need to identify the factors that the Facebook BOT flagged and remove those factors from your account before appealing.
Solution to handle when Facebook ad account is disabled
Comparison between Facebook Agency Account and Regular Account