Why Should YouAd vertise on Facebook?
As you may already know, advertising on Facebook offers businesses numerous advantages. Image advertising on Facebook, in particular, helps businesses expand their reach and connect with their target audience. Follow along with this article to discover more benefits that advertising on Facebook provides and gain a comprehensive overview of the various types of Facebook ads.
Large and Diverse User Base
With nearly 3 billion monthly active users, Facebook has become the world’s largest social media platform. This gives businesses the opportunity to reach a diverse audience based on demographics, interests, behaviors, and even geographical location.
Precise Targeting
On the advertising platform, businesses are provided with precise targeting options, allowing them to define their objectives based on demographics, behaviors, interests, location, age, and more. This level of accuracy enables businesses to ensure that their advertising campaigns reach the intended audience effectively.
Engagement Habits and Interactions
With the strong engagement habits prevalent on the Facebook platform, advertisers can leverage this behavior to create suitable content that encourages interactions from users. By doing so, they can generate more likes, comments, and shares, thereby increasing traffic to their businesses. This engagement not only promotes brand visibility but also drives revenue.
Cost-Effective Advertising
Optimizing costs for advertising on Facebook is a goal that businesses consistently strive for, especially those with limited budgets. Advertisers can set daily or lifetime budgets and adjust bidding strategies to control advertising campaign costs and maximize return on investment. By monitoring campaign performance and optimizing based on key metrics, advertisers can achieve maximum cost savings while still effectively reaching their target audience.
Diverse Ad Formats
Facebook supports various types of advertising formats such as image ads, video ads, carousel ads, slideshow ads, and more. This article will outline all the advertising formats so that businesses can accurately assess and create suitable content to reach their target audience effectively through advertising on Facebook.
The Types of Facebook Ads You Need to Know
Image Ads

Advertising with images on Facebook serves as a tool to achieve various campaign objectives. Whether you aim to promote brand imagery or increase website traffic, utilizing image ads on Facebook can help you reach your goals and convey your desired message to your target audience.
Technical Specifications:
For images:
- Minimum size: 1080×1080 pixels.
- Recommended aspect ratio: Between 1.91:1 and 1:1.
- File type: JPG or PNG.
For text description:
- Main ad text: Up to 125 characters.
- Ad headline: Must contain 27 characters.
- Image description: Must contain 27 characters.
Video Ads

To compare, video ads on Facebook are significantly more engaging than image ads. Users can visually assess products, and businesses can utilize them to promote their image, services, and convey their operational methods. However, despite these advantages, video advertising on Facebook is costlier to produce high-quality videos, not to mention that video editing is time-consuming and not everyone can meet the business’s 100% editing requirements.
Stories Ads
Stories ads are a type of advertisement that appears within the stories of users, seamlessly interspersed among the stories of their friends and family. These ads are presented in a vertical format, maximizing screen space and providing a natural viewing experience.

Carousel Ads
Carousel ads allow businesses to feature up to 10 images or videos in a single ad. Users can swipe right to view additional images or videos beyond what is initially visible. Each card in the ad can link to a different URL based on the advertiser’s configuration, typically directing users to separate landing pages for individual products.

Carousel ads on Facebook provide businesses with more creative space to showcase various products effectively. They offer a platform to highlight specific products or services in detail or even narrate the story of their business through each card.
Slideshow Ads
- Slideshow ads on Facebook are a type of ad format that resembles a video played as a short clip, but is created using a series of images or a combination of images and motion graphics, providing an eye-catching video-like experience while using significantly less data, up to 6 times less. This results in relatively quick loading times, particularly for users with slower internet connections.
- Slideshow ads are an ideal choice for Facebook advertisers who may not have the resources to produce videos or prefer not to invest heavily in visual content. By simply adding product images and overlaying music, advertisers can create a perfect video-like advertisement.
- Slideshow ads allow Facebook advertisers to highlight products through provided images without requiring significant time investment.
- Technical specifications for slideshow ads may include 2-15 static images per slideshow, with each slide capable of containing images or videos, or even previously posted content. Images must have a minimum size of 1080×1080 pixels and a frame aspect ratio of 16:9 or 1:1.
Collection Ads

Messenger Ads
This type of advertising allows advertisers to interact directly with users through Facebook Messenger. They appear on the Messenger screen or interspersed within Messenger conversations and can be used to start conversations or increase connectivity to the business’s main page.

Advertising for Prospective Customer Acquisition
- Advertising for Prospective Customer Acquisition is a type of advertising designed to collect user information such as email addresses and phone numbers directly on the platform.
- When users click on the ad, a pre-filled form appears, containing information that the advertiser has set up beforehand.
- This allows customers to submit the form without having to spend time filling it out again.
- The advertising saves time for customers by eliminating the need to navigate to another link to provide specific contact information.
- This approach increases conversion rates without affecting the user experience.

Dynamic Ads on Facebook

Opinion Poll Ads
- Some scenarios where this type of advertising is suitable include:
- Gathering feedback on the business’s products
- Researching new services and collecting market information
- Evaluating customer preferences
Augmented Reality (AR) Advertising
This is an interactive advertising type that provides engaging experiences for users on mobile devices. The process is straightforward: when users click on the ad, they are welcomed and guided to interact with the ad through various steps. Users can freely shop close to reality, bringing a new experience to them.

The way to choose the right type of advertising on Facebook according to Bluefocus experience.
Choosing the right type of advertising is a crucial issue for businesses as it directly affects the effectiveness of the entire process. Therefore, follow this article to learn how to choose advertising on Facebook wisely.
Understanding the goal of advertising campaigns on Facebook
Deciding on the campaign objective is the first step, as it helps raise brand awareness, drive website traffic, find potential customers, or boost revenue for the business. Different types of ads have different features, so to choose the campaign objective, one must first understand the various types of advertising and then draw conclusions.
Understanding the different types of advertising on Facebook
The audience must be precise
Once the objective is identified, determine the target audience through factors such as demographics, interests, behaviors…
Monitor, analyze, and iterate
Advertisers must regularly monitor their business’s Facebook ads to intervene promptly if there’s low performance, adjust campaigns immediately, replicate effective campaigns, and analyze to optimize advertising most efficiently. If encountering account issues, consider hiring an advertising agency’s account to ensure continuous advertising without interruption.
Conclusion
Advertising on Facebook encompasses various types, and advertisers need to understand the purposes of each type and how they operate to apply them effectively to their businesses. Avoiding a vague understanding of Facebook advertising is crucial to prevent adverse effects on businesses. With that, we conclude and wish you all success. Follow Bluefocus to equip yourself with more marketing knowledge!
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