Having your Google Ads account is temporarily suspended while running campaigns is something no advertiser wants to encounter. However, if advertisers wish to understand the reasons behind it and how to remedy the situation, they should follow this article to gain more valuable insights shared from the experience of Bluefocus.
What will happen if a Google Ads account is temporarily suspended?
“If your Google Ads account is temporarily suspended, it means that all campaigns are stopped, resulting in none of your ad groups being displayed on the Google network anymore. This implies that you won’t be able to direct potential consumers to your landing page, website, or app.
Even if only one of your advertising campaigns violates the policy, it will affect all ads, even those that do not breach any policies.
Advertisers may feel anxious about losing customers and revenue due to the temporary suspension of their Google Ads account. However, rest assured, as we inform you that even though your Google Ads account is temporarily suspended, it does not affect the organic, non-paid traffic to your website. So, there’s no need to worry.
What happens when a Google account is temporarily suspended?
- Content prohibited: Google always strives to provide users with the best experience. The content that Google prohibits includes illegal products or services, hazardous or counterfeit goods, low-quality products, and any actions that support illegal activities, as well as counterfeit products bearing the trademarks of genuine brands, racially discriminatory activities, or actions that promote hostility.
- Prohibited behavior: This includes any behavior that shows signs of fraud or manipulation of consumers. This may involve concealing websites or redirecting consumers to temporary landing pages. Your ads must align with the content on the landing page; otherwise, Google will consider it as misrepresentation to hide illegal content.
- Restricted content and features: Any content that is generally unacceptable or not tightly regulated falls under this category. This includes various topics from adult entertainment to drugs, gambling, political content, such as campaign advertisements, advocating for restricted content.
- Editing and technical methods: There are four main types of editing and technical policies that are subjective and can be interpreted differently. One requirement is that the website or landing page must provide positive experiences for users, although it may be difficult to determine if an ad is not causing discomfort.
Reasons Why a Google Ads Account Is Temporarily Suspended?
Some of the information above may lead to the reasons why your Google Ads account is temporarily suspended. However, if you need to clarify the exact issue you are facing, here are some common errors that many advertisers encounter.
Common Reasons Advertisers Encounter for Their Google Ads Account Suspension:
Your website is hacked
Misleading content
Malicious behavior
Payment issues
All of these reasons are included in Bluefocus free ebook for advertisers to refer to. We have provided evidence for over 1000 clients on this issue, so you can rest assured when consulting it.
Your website is hacked
Sometimes, your website, landing page, or application may contain malicious software or misleading content, unbeknownst to the website owners. This is one of the reasons why Google Ads accounts is temporarily suspended.
Misleading content
Damaging the system
If Google detects anything suspicious, inappropriate, or misleading about your content, activities, or click-tracking behavior, Google may suspend your Google Ads account for engaging in system abuse.
- Advertising rejected multiple times
- Repeated policy violations
- Creating text ads using text manipulation
- Concealing violating content
The reason for a Google Ads account is temporarily suspended due to system abuse is a serious violation in Google’s policy. In this case, you must submit a complaint to the Google Ads team.
- Go to your campaign in the advertising management interface or check your email.
- Check the reason for your violation in Google’s system abuse policy.
- Provide detailed information.
- Submit a complaint about your Google Ads suspension.
- Check your email inbox.
Deceptive behavior
If the content relates to sensitive issues such as social or political matters that are of public concern, you need to clarify your identity and affiliations.
Selling drugs through unauthorized pharmacies
Medications are tightly regulated substances, so your account may be suspended if you sell prescription drugs without a prescription or attempt to sell them in locations where you are not licensed. You can submit your license to Google partners such as Bluefocus to be licensed to advertise on Google.
Local law violation
Your advertising campaigns must comply with local laws, for example, advertising parentage testing is not allowed in the UK, but some countries still permit it. Therefore, before advertising, you need to research whether your ads are allowed in the countries where you intend to advertise.
Other unacceptable business activities
Advertising being displayed to users and then deceiving them by providing false information about their medical, financial, or personal information, or distorting your business, products, or services will result in your Google Ads account is temporarily suspended or permanently banned.
Payment issues
- Review Google’s policies.
- Resolve the issue.
- Provide updated information.
- File a complaint with the Google Ads team.
How to restore a temporarily suspended Google Ads account?
Typically, when a Google Ads account is temporarily suspended, Google will send an email notification explaining the reason for the suspension and suggesting ways to remedy the situation. Accounts suspended for different reasons will have different methods of resolution.
Advertising rejected and how to remedy a suspended account
Advertising rejected
When your advertising is rejected, you can take the following steps to remedy the situation.
- Move to the Ads and Extensions page and locate your advertisement.
- In the “Status” column, you will see the reason for suspension; hovering over “Rejected” will link to an explanation of the policy.
- In the list of advertisements, you can find the pencil icon; click on it.
- Please edit the advertisement to comply with Google Ads policies. Once edited, simply click on “Save” to finish.
Payment Issue
- Please check your bank account to ensure there are no suspicious transactions from your account. Additionally, verify whether your previous payment method is valid or not.
- If not, all you need to do is remove that payment method and add another valid payment method with the same name as listed on your advertising account.
- Finally, notify Google that you have resolved these issues.
File a complaint with the Google team
- Depending on the notification from Google Ads, it’s important to thoroughly understand the reasons before contacting the Google support team. If you don’t understand why your account was suspended, the support team may only be able to provide you with the suspension reason without further assistance.
- Knowing why Google suspended your account, summarize the situation. This will clarify what happened and why you believe there was an error, including any documentation you have, such as emails or screenshots.
- Submit your complaint to Google. You can submit a complaint using a form or send an email to [email protected].
Using a Google Ads agency account to avoid the situation of your Google Ads account is temporarily suspended
- Different payment methods
- Less likely to have ads suspended
- Lower costs
- Priority support from Google
- Running campaigns with Google partner advisors
Frequently Asked Questions
Can I create a new account after my Google Ads account is temporarily suspended?
The answer is no because when a Google Ads account is temporarily suspended, creating a new account won’t solve the issue. Even if you create new accounts, they will also be suspended. This is different from agency accounts, as agency accounts have multiple backups, allowing them to continue operating even if one account is suspended.
