Facebook Ads Rejected – Causes and 5 Solutions

Facebook ads rejected

Encountering facebook ads rejected is a common frustration among advertisers, leading to campaign delays and reduced visibility. Understanding the reasons behind these rejections and finding practical solutions is crucial for smooth ad operations. In this blog post, Bluefocus will delve into the causes and remedies for Facebook ads rejection, providing advertisers with comprehensive insights and actionable steps to address this issue effectively.

How to Determine if Your Facebook Ads Have Been Rejected

If your Facebook ads are rejected, Facebook typically sends you a notification via email to your registered account, informing you about the rejected Facebook ads.This notification includes a link to the Meta Business support page, allowing you to access detailed information about the reasons for the Facebook ad rejection.
Clicking on this link can lead you to where you can find the specific reasons why the Facebook ads were rejected. Previously approved Facebook ads may be re-evaluated for various reasons, including:
  • Sudden high levels of interaction: Especially when users block or hide the ads.
  • Issues overlooked in the initial review process: Using user reports to identify any discrepancies.
  • If your ads do not violate Facebook’s community standards, you will not receive emails like this. However, if your ads violate advertising policies, they will be rejected, and distribution will be temporarily halted.

Common reasons for Facebook ads rejected typically include

Some reasons that may lead to ‘Facebook Ads Rejected‘ include:

  • Low-quality or misleading content.
  • Violation of Facebook’s advertising policies.
  • Failure to adhere to community standards.
  • Targeting or audience selection not accepted.
  • Non-compliance with specific advertising categories.
  • Issues with the destination page.

Contains low-quality or misleading content

Ads on Facebook containing misleading information such as clickbait tactics, sense of urgency, or scam campaigns will be rejected.

For example, an advertisement promoting dietary supplements claiming to help gain 10kg in 6 days. This ad may violate Facebook’s policies for several reasons:
  • Misleading Content: The claim of gaining 10kg in 6 days is scientifically unsubstantiated and can easily lead to misunderstandings. Facebook prohibits unrealistic advertisements related to human health, so it’s natural for such “Facebook ads rejected” incidents to occur.
  • Health Claims: Advertising weight gain solutions that may be harmful contradicts Facebook’s advertising policies. These policies aim to protect users from deceptive content or content related to user health.
  • Unverified Claims: Any advertisement that claims results without providing substantial evidence or scientific proof may violate Facebook’s policies on authenticity and accuracy in advertising.
  • Prohibited Content: The Facebook platform prohibits advertisers from promoting weight gain or weight loss supplements with exaggerated or false claims.
Facebook ads rejected
Facebook ads rejected

What needs to be done?

Maintaining accurate, transparent advertising content while providing valuable or authentic information to users is essential to avoid instances of “Facebook ads rejected.” Avoiding the use of misleading or exaggerated tactics is the key to preventing “Facebook ads rejected.”

Content that violates Facebook’s advertising policies includes:

  • Violating Facebook’s policies regarding prohibited content, such as advertising illegal products or services, can lead to ‘Facebook ads rejection’.
  • Content containing adult material or discriminatory behavior can also result in ‘Facebook ads rejection’.
Facebook ads rejected
Facebook ads rejected
What to do?
  • Advertisers should carefully read and adhere to Facebook’s advertising policies.
  • If your product or service is related to a restricted industry, you should carefully consider specific standards before launching your ads. By doing so, you can create or review your ad content to avoid ‘Facebook ads rejected’.
  • Here are some content types you may want to avoid if you don’t want your ‘Facebook ads rejected’.
    • Deceptive content: Unauthorized business activities, fraudulent and deceptive behavior, unrealistic outcomes, system breaches, prohibited financial products or services, spyware, malware, non-existent functionalities.
    • Unacceptable content: Abuse, exploitation, and child sexual exploitation, harmful coordination and crime promotion, dangerous individuals or organizations, discriminatory behavior, hate speech, exploitation of individuals, illegal products or services, misinformation, vaccine misinformation.
    • Offensive content: Adult sexual content and explicit language, bullying and harassment, adult content, grammar and obscenities, personal attributes, sale of body parts, sensational content…
    • Hazardous content: Chemicals, weapons, explosives, unsafe explosives, narcotics and related products.
    • Intellectual property violation: Third-party infringements, brand authentication, copyrights and trademarks, brand usage in advertisements.
    • Social issues, elections, or political advertising.
    • Specific content restrictions: Alcohol, adult-oriented products or services, dating, cosmetic surgery, healthcare, online pharmacies, non-prescription drugs, prescription drugs, drug and alcohol addiction treatment, gambling and online gaming, cryptocurrency products and similar products.

Non-compliance with community standards:

Advertisements that do not comply with Facebook’s advertising community standards will be rejected and not approved, such as violent ads, hate speech, or content that may offend or attack. This can lead to Facebook ads rejected.
Facebook ads rejected
Facebook ads rejected
What to do?
Facebook community standards are as crucial as Facebook advertising policies to ensure you review and understand them thoroughly before starting campaigns to avoid the situation of Facebook ads rejected.
Here are some contents you may want to avoid:
  • Safety issues: Self-harm, self-injury, sexual exploitation of children, abuse and nudity, adult nudity, privacy violations.
  • Offensive content: Violent and graphic content, hate speech, adult nudity, and sexual activities.
  • Criminal behavior and violence: Incitement and violence, dangerous organizations and individuals, harmful coordination and crime promotion, restricted goods and services, deceit, fraud.

Targeting or audience selection that is not acceptable can also lead to Facebook ads rejected

Facebook ads rejected
Facebook ads rejected
Advertising targeting or excluding individuals based on sensitive issues is against Facebook’s policy, so you should pay attention to the following characteristics to avoid Facebook ads rejected:
  • Exclusion Practices: Ads aimed at excluding certain demographics from viewing ads based on discrimination, such as targeting only males for a position typically open to all genders, violate Facebook’s policy.
  • Demographic Discrimination: Facebook does not allow targeting or excluding individuals based on sensitive characteristics such as race, ethnicity, religion, gender, age, or sexual orientation.
  • Financial Discrimination: Facebook prohibits targeting or excluding individuals based on financial status or credit history in credit or loan ads.
  • Health-related Targeting: Facebook does not allow targeting users based on health criteria, disabilities, or specific medical histories.
  • Content-based targeting is restricted: Certain content such as alcohol or gambling-related ads cannot be accessed by users under the legal drinking age in their country, leading to Facebook ads rejected.
What to do?
As an advertiser, ensure that your targeting criteria comply with Facebook’s policies and legal requirements, while avoiding discriminatory criteria in your ad content on the platform. You can refer to Bluefocus guide on Facebook ad targeting to mitigate this issue.

Non-compliance with Special Ad Categories

  • Facebook’s Special Ad Categories aim to prevent discrimination in housing, employment, and credit opportunities.
  • Advertisers in these categories must adhere to specific principles to ensure fairness and equal opportunity access while complying with legal requirements. Failure to comply with these policies may result in Facebook ads rejected or removed from the platform.
Facebook ads rejected
Facebook ads rejected
What Needs to Be Done?
  • Understanding and adhering to Facebook’s policies is crucial to avoid the situation of Facebook ads rejected.
  • Regularly reviewing and adjusting ads to align with these policies can minimize the risk of Facebook ads rejected and ensure successful advertising on the platform.

Issues with Landing Pages

The landing page in the advertisement violates Facebook’s policies and contains malicious software, pop-up windows, or other intrusive elements, which could lead to Facebook ads rejected.
Here are some common issues with landing pages to be aware of:
  • Mismatched content: Facebook ads promote certain content, but when users click on the link, they are redirected to a landing page with unrelated content. This may lead to the website’s homepage or another app feature unrelated to the advertised content.
  • Non-functional or broken links: Clicking on the ad link directs users to a landing page that is not functioning properly or fails to load correctly. This can disappoint users and diminish their user experience.
  • Interstitial ads or pop-up windows: The landing page contains too many pop-up windows, interstitial ads, or intrusive elements that interfere with user navigation, disrupting the user experience.
What to do?
  • Ensure the relevance of the landing page: The landing page must be directly related to the content of the Facebook ad.
  • Fix broken links: Check and fix broken links, 404 errors, or other issues on the landing page.
  • Minimize pop-up windows and intrusive elements: Avoid having too many pop-up windows that disrupt the customer’s access process and diminish the user experience.
  • Check and track performance: A/B test components on the landing page to determine what works best.
  • Comply with Facebook’s policies: The content of the landing page must always adhere to Facebook’s policies, including the authenticity and transparency of the content.

Ways to Resolve ‘Facebook Ads Rejected’

Using a Facebook agency advertising account
  • Facebook agency accounts are a type of account granted by Facebook to agencies, businesses, or individuals. It can manage multiple accounts or campaigns, and what’s special about this type of advertising account is that Facebook provides more features than regular accounts.
Facebook ads rejected
Facebook ads rejected
  • The Facebook agency account is pre-approved with specific privileges such as: a faster ad review process. You can start your ads immediately without needing to warm up your account. Additionally, this account type receives substantial support from the Facebook support team in protecting or assisting with issues like disabled accounts or invoice creation…
  • This is the optimal approach among the methods to mitigate ‘facebook ads rejected‘, if you haven’t owned or experienced the service of renting a Facebook ad account agency at Bluefocus to experience the privileges that Facebook grants to this type of account.

Request Facebook to review your ad

If you suspect that your ‘Facebook ads are rejected’, you can submit a review request through the business support page using the following steps:
Step 1: Go to the business support homepage.
Step 2: Click on the advertising account with the rejected ads.
Step 3: Select an ad or ad group or campaign that you believe was unreasonably rejected.
Step 4: Click the request review button to submit.
Facebook ads rejected
Facebook ads rejected
  • After submitting the appeal, Facebook’s review team will process your request, and you will receive a result within at least 48 hours. If the review reverses the decision due to any errors, your ad will automatically be displayed and resume activity.
  • If the appeal is unsuccessful, your ad will remain rejected, and you won’t be able to submit another review request for the same ad.

Create a new ad or adjust the existing one.

  • If your ad violates Facebook’s policies, you can rectify it by modifying the ad. You should review some common policy-violating components of the platform, such as the landing page, target audience, and text. After editing, the system will automatically update the ad and it will be reviewed again.
  • All types of ads can be edited if you understand the platform’s policies. If you’re unsure, the best approach is to create a new ad carefully and thoughtfully.
Facebook ads rejection is a headache for advertisers. Hopefully, this article will help address some of the concerns and provide a better understanding of the issue you are facing to avoid unwanted problems. Stay tuned for more blogs from bluefocus!

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