The feature of displaying multiple images and videos within the same advertising unit, carousel ads on Facebook provide a dynamic way to showcase your brand, highlight products or services, and drive actions from potential customers. So, how do carousel ads on Facebook work.
Are carousel ads on Facebooks suitable for your goals? What are the requirements for carousel ads on Facebook? Today, Bluefocus will share with you all the information about this type of advertising.
The concept of carousel ads on Facebook
Concept:
- Carousel ads on Facebook are an advertising format that allows businesses to display multiple images or videos within the same advertising unit. This interactive advertising format enables advertisers to tell a story, showcase product features, or highlight different services using swipeable cards.
- Each card in the carousel can contain a headline, a link, and a call-to-action, providing a flexible and engaging way to capture the attention and actions of potential customers.
- With the ability to include up to 10 cards in one ad, advertisers no longer struggle to decide which products to feature.
- Carousel ads on Facebooks deliver an interactive and visually appealing experience for users, making them an effective tool to boost engagement and conversions.
Why should you use carousel ads on Facebook?
When using carousel ads on Facebooks, several benefits can be obtained for advertisers looking to create engaging and dynamic advertisements, such as:
- Storytelling through Images: With a maximum of 10 images, this format is ideal for presenting step-by-step or brand storytelling in a more vivid manner.
- Showcasing Features or Product Variety: If you have multiple products or services to advertise, carousel ads on Facebooks provide an opportunity to showcase multiple items or products in the same ad.
- Increasing Interaction Levels: The nature of carousel ads encourages users to swipe through cards, providing an engaging and interesting experience where users can explore different services.
- Customizing Target Audience: Each card in the carousel can have unique content and specific call-to-action, allowing you to tailor your message to fit specific demographics and interests.
- Mobile-Friendly Design: Carousel ads on Facebooks are designed with a mobile-first approach, making them visually appealing and easy to navigate on mobile devices.
- Attracting Interaction and Conversions: Each call-to-action button on every card provides multiple opportunities to drive clicks and conversions, guiding customers through their journey with specific CTAs.
- Detailed Performance Insights: The platform provides detailed metrics for carousel ads on Facebooks, allowing you to track the performance of each card to optimize and refine your advertising strategy.
- Cost-Effectiveness: Carousel ads on Facebook offer a cost-effective way to showcase multiple products or messages in one ad unit, particularly beneficial as advertisers don’t need to conduct excessive A/B testing.
- If you integrate carousel ads with Facebook collection ads, you’ll experience noticeable improvements in outcomes.
The cost of carousel ads on Facebook
he cost of carousel ads on Facebook may vary depending on several factors:
- Competitiveness of your target audience.
- Quality of your advertisements.
- General demand for advertising space.
- Campaign budget.
Typically, the average cost per click for ads ranges from $0.35 to $0.45.
Key metrics for carousel ads on Facebook
When setting up carousel ads on Facebooks, advertisers need to be aware of the technical specifications and campaign sizes to accurately determine the advertisement and avoid unnecessary issues when the campaign is published.
- Minimum: 2 cards.
- Maximum: 10 cards.
- Recommended aspect ratio: 1:1.
- Recommended resolution: 1080×1080 pixels.
- Frame aspect ratio tolerance: 3% only for Facebook.
- Maximum file size for one image: 30MB.
- Supported image file formats: jpg, png.
- Maximum allowed duration: up to 240 minutes (15s recommended).
- Supported video file formats: Refer to the full list of approved video formats.
- Maximum file size for one video: 4GB.
- Text: Maximum 125 characters.
- Link description: Maximum 25 characters.
How to create carousel ads on Facebook
There are two ways to create carousel ads on Facebooks:
- Ad Manager on Meta.
- Ads Manager on Facebook.
Before creating a campaign, make sure to have an advertising account on Meta. If you don’t have one, consider hiring a Facebook advertising agency to get your ads distributed continuously.
How to create carousel ads on Facebook using Ad Manager
Step 1: Access the Ad Manager on Meta.
Step 2: Click on the plus sign + at the top left corner to create a new campaign, or edit existing campaigns.
Step 3: Choose an objective suitable for carousel ads. Remember that the interaction objective is not suitable for carousel ads on Facebook
Step 4: Fill in all the necessary information about your advertising campaign as usual, such as setting the bidding price, targeting by location. Choose the Facebook page you want to associate with carousel ads on Facebook.
Step 5: Upload manually or use automatic catalog upload to create a carousel using your products in the ad setup section, then select the carousel format.
At this point, you will need to provide additional information such as:
- Headline
- Description
- Website URL
- Call-to-action button
Facebook’s platform allows advertisers to optimize carousel ads with suggestions such as:
- Profile end card: Add a card with your page’s profile picture at the end.
- Additional utility cards for music: Add music to your ads to match the interface of music platform.
- Featured carousel card: Automatically display the best-performing carousel cards first.
- Dynamic descriptions: Choose when to display your carousel.
How to create carousel ads with a business page on Facebook
Step 1: Select ‘Create Ad’ on your page.
Step 2: Get more website visitors.
Step 3: Add optional description for your ad into the description box.
Step 4: Choose media, on the media browser, upload your images or videos or select existing images, videos and then arrange them in the order you prefer.
Step 5: Select optional content into the headline box, use arrows to navigate through your carousel cards.
Step 6: Provide URL in the website URL box where you want users to go when they click.
Step 7: Customize special ad categories, if any, and make selections for audience, schedule, budget…
Step 8: Add your ad placements, review and confirm remaining details, then publish to distribute your ad.
The Best Things About Carousel Ad on Facebook
Effective carousel ad on Facebooks involve adhering to certain best practices to optimize engagement and achieve your advertising goals. Below are some methods drawn from real-world experience by Bluefocus.
Advertisers should introduce the highest quality ads possible to tell a cohesive and compelling story. Use each card to showcase a different aspect of the product or service your business is offering.
- The most captivating images or compelling messages should be placed on the first few cards to quickly grab users’ attention.
- Use colorful imagery and cohesive messaging to create a unified and memorable experience.
- Showcase product variations, multiple services, or different aspects of a product on carousel cards.
- Track and analyze clear CTAs on each card to guide users towards desired actions and adjust specific campaigns accordingly.
- Provide detailed key information about each product or service directly within the carousel card, including pricing, features, and unique selling points.
Facebook’s original recommendation suggests that images with less than 20% text perform better. - Keep your carousel ads always fresh and avoid appearing stale or lacking energy, as customers will find it boring.
Conclusion:
Carousels ads on Facebook are an ideal choice for businesses and e-commerce sellers looking to showcase collections, provide detailed product and service information, or convey compelling stories to attract potential customers.
Whether you’re an experienced marketer or new to advertising on Facebook, the methods and insights shared by bluefocus in creating carousels ads on Facebook are valuable tools for long-term utilization.
