Facebook Ads Are Not Approved & Here’s How to Get Your Facebook Ads Approved Update FB Ads 2024

Facebook Ads Are Not Approved
Why Facebook Ads are Not Approved?
There are numerous reasons why Facebook rejects an ad, including: Selling products not permitted on Facebook (tobacco, illegal products or services, violating Facebook advertising policy, weapons, etc.). Making sensational claims, using clickbait, or promoting misleading information. Facebook relies on automated tools that do not interpret human context.
As a trusted partner of Facebook, Bluefocus can offer profound insights to guide you towards better solutions rather than hitting a wall when Facebook remains silent after an Facebook Ads Rejected.
In this article, we’ll delve into the reasons why Facebook ads are not approved, the process behind these rejections, how long it takes, and share what to do if your Facebook ad isn’t approved as well as how to resolve it.
Facebook Ads Are Not Approved
Facebook Ads Are Not Approved

How long does it take for Facebook to review ads?

For newly submitted Facebook ads, it can take up to 24 hours for review. This means it may take a whole day before you receive approval or rejection from Facebook’s automated review process.
If it takes longer than expected, you should reach out to Facebook’s ad support team for assistance. HOWEVER, be cautious of misinformation.
Even well-established brands like HubSpot can make mistakes in outdated articles regarding the Facebook ad review process when they state:
  • Facebook ads are reviewed manually, so if there’s a high volume of ad submissions, the wait time could be longer. Expect longer wait times during holiday seasons.
It’s only partially correct. During holiday seasons, your ads might experience delays because it’s the busiest time of the year for advertising, but your Facebook ads are not manually reviewed.
This is a rare occurrence. Facebook’s automation feature directly handles 95% of the ad review process, and Meta has introduced new automation features to regulate existing automation features. The matrix, yo. We’re practically living in it.
If you have a good ad approval history on Facebook and are established, your ads will be approved faster than new Facebook ad accounts. You can explore and utilize Bluefocus’s Facebook ad account rental services to avoid instances where Facebook ads are not approved and help ensure your ad campaigns are highly effective.
In addition to the issues mentioned above, you should also delve deeper into Facebook advertising policy.

Facebook Ads Are Not Approved?

Facebook Ads Are Not Approved
Facebook Ads Are Not Approved

Let me know if I’m wrong: don’t worry about this silly pop-up window. What you want to know is WHY Facebook ads rejected. #areyouokay?

The reasons why Facebook ads are not approved may include:
  • Selling products not permitted on Facebook (tobacco, illegal products or services, weapons, etc.).
  • Content containing sensational claims, clickbait, or promoting misleading information.
  • Ads not complying with Facebook advertising policy, such as requirements for branding and copyright.
  • Disruptive or low-quality content negatively impacting the Facebook user experience.

Exercise caution with reputable sources when discussing Facebook advertising policies. Hubspot, in this instance, provides misleading information regarding the reasons why Facebook ads are not approved:

The lies! Well, to be fair, it might not be outright deceit, but it’s certainly bad news for advertisers here. We all know Facebook will never disclose reasons why Facebook ads rejected. 

Facebook is too vast to bother providing advertisers with specific reasons why their ads are rejected. Facebook engineers even sought my advice on why their automated ad flagging system operates.

Moreover, the TLDR is that the Quality Account Page employs algorithms similar to the Detailed Page Information – which always has bugs and cannot accurately reflect ad account metrics.
Therefore, to let Hubspot say, essentially, ‘Don’t worry, Facebook will sort it all out and everything will be explained in the Quality Account Page,’ is completely untrue.
You should delve deeper into the specific Facebook advertising policies that your ads have triggered for review and how they affect your industry to understand the industry-specific ad policy flags on Facebook. This helps avoid cases where Facebook ads are not approved.

3 common reasons why Facebook ads are not approved

1. Personal Attributes

One of the most common reasons Facebook ads are not approved is due to violations of Personal Attributes. Many advertisers often attempt to address weaknesses in their ads and ultimately end up making Facebook users feel disrespected.
To avoid sounding overly negative and having to be extremely careful when using ‘you’ and ‘your’ with attributes related to physical, emotional, or financial aspects.
Additionally, you can target ads based on interests on Facebook to reach your campaign’s audience and increase conversion potential.

2. Your Facebook ad sounds like an MLM

We know you’re saying, “But we’re not an MLM, Trevor, this is ridiculous!” Being mistakenly flagged as an MLM is quite common.
When your ad copy makes big promises, coupled with a specific timeframe, it can lead to being flagged as a pyramid scheme. So, be mindful of that and try your best to sound realistic.
Let’s debunk another misconception:
The information above is an outdated policy that no longer exists. The text-to-image ratio previously stated that you didn’t want more than 20% of the image covered by text in Facebook ads. You may have even endured the information that facebook ads are not approved.
However, that’s no longer the actual advertising policy of Facebook. You may experience reduced distribution if there’s too much text on your image. However, it’s no longer a big enough flag for facebook ads not to be approved.

3. Facebook ads could be perceived as spam

Pay attention to what has worked well on Facebook—and some high-click-through-rate ads may still appear in your news feed. However, that doesn’t mean they’re greenlit by Facebook’s automated features.
It simply means their Facebook ads are currently active. Just because you see an extremely spammy ad doesn’t mean you can create one yourself—that’s flawed logic.
That’s one of the reasons why Facebook ads are not approved. Be skeptical of your own ads and look at them through the eyes of a machine whose sole goal is to flag you if you seem spammy.
Next, trim down some of your ad content, address any weaknesses, and tone down the promises of results, aiming for engaging content that also adheres to Facebook’s advertising policies.
Facebook ads are not approved
Facebook ads are not approved

Effective methods for advertising on Facebook

Learn about Facebook advertising policies while selling

This will help reduce surprises when Facebook ads are not approved, if you keep in mind Facebook’s advertising policies when crafting your sales strategy.

If your Facebook advertising account is restricted, you should learn how to resolve restricted advertising accounts.

Ensure your entire account complies with Facebook advertising policies

Facebook not only reviews your ads on Facebook, but they also assess your business Page on Facebook and your landing page. You don’t want to leave behind ad copies that violate policies on your landing page and only ensure compliance with your ads.
All advertising accounts must also adhere to Facebook’s advertising policies.

Check your ads before filing a complaint

One of the most foolish mistakes even seasoned advertising companies make is resubmitting Facebook ads immediately after they’ve been disapproved.
This damages your score behind the scenes for your advertising account. Many people do this based on the flawed logic that “Facebook made a mistake.” Statistically, most cases are due to advertiser errors.
We can say this because I’ve worked with over 100,000 advertisers while at Facebook as well as in my own advertising policy consulting work.

Facebook ads are not approved and how to appeal

Expose more inaccuracies about Facebook’s advertising policies. We’ll let you know this isn’t accurate about appealing a facebook ads are not approved:
Facebook ads are not approved
Facebook ads are not approved
You have to request a review to not send your ad to humans. It only brings the case of facebook ads are not approved to another machine, then that machine says: ‘Oh, the first machine was right’ – the second machine.
The train of thought here is flawed.
We think it stems from a desire to play the victim and feel helpless, rather than using logic and critical thinking to explore why your ad is being criticized.
It’s a controversial idea: You don’t need to appeal! If you figure out why your ad was rejected and are 100% confident you know why, then by all means, change the ad and appeal it.
Arguably, IMO, it’s best to create a new ad without the flags of the old ad and submit the file.

How to prevent or resolve Facebook ads are not approved

Facebook ads are not approved
Facebook ads are not approved
Establishing a baseline for what is allowed and what is not allowed on Facebook is crucial. However, this can be one of the most challenging tasks you’ll face.
Remember what we’ve discussed earlier about taking responsibility early on, rather than playing the victim when it comes to “Facebook ads are not approved” and not automatically assuming Facebook is wrong – it’s time to flip that narrative.
When Facebook’s automation features can mistakenly approve ads that should be rejected, remember they’re also faulty machines.
So, ads that have been approved but shouldn’t have been. Keep that in mind when checking the ads you’ve run.
The best way to prevent disapproved Facebook ads is to regularly review your channels to ensure compliance.

What to do when multiple Facebook ads are Approved or in large numbers

Facebook ads are not approved
Facebook ads are not approved
Cause and Effect: You have multiple Facebook ads are not approved within a 30-day or 90-day period, and now Facebook is giving you the stink eye.
As the automation feature builds a profile based on your advertising history, it means that even if you’re not actively triggering a major flag on your Facebook ad account, a series of smaller flags could add up.
When you have a high ratio of Facebook ads are not approved, it’s time to start repairing your ad account with ads you know will get approved.

What to Do When Your Facebook Ad Account Gets Disabled

When your Facebook ad account gets disabled, the first thing you need to do is NOTHING. I know, it sounds strange, but let me explain:
Advertisers often get into more trouble by trying to act too quickly. They file a complaint about a disabled ad account without even knowing why it was disabled in the first place.
If you can’t contact Facebook’s ad support to understand why your ad account was disabled and you haven’t learned a lesson from it, the chances of getting your account reactivated are very slim.
When your Facebook ad account is disabled, the first thing you should do is pause. Don’t take any action. Then look at your channels. Look for the biggest signs that could cause you to stop and assess the status of your ad content:
  • Business Manager
  • Ad account
  • Facebook Page
  • Personal profile
  • Ad history

When your Facebook ads are not approved, you need to Edit or Create new ads

Facebook ads are not approved
Facebook ads are not approved
We only advise this to clients with channels I’ve checked: when you know the exact reason Facebook ads are not approved, you can edit and resubmit for approval.
We typically only provide this guidance after I’ve identified the reason the ad was rejected. The difference in my approach is that I can’t guess, as I’ve worked in advertising at Facebook, so I can know for sure why an ad was rejected.
The simple method is to create a new ad without the flags like the old ad, as I mentioned earlier in this article.

Request Facebook to review your ad

Facebook ads are not approved
Facebook ads are not approved
The biggest mistakes that advertising agencies often make is continuously requesting a review of their disabled or rejected Facebook ad accounts without knowing the reason for their closure.
There are times when you might get lucky, and this aggressive approach might work. However, most of the time, it does more harm than good as you annoy Facebook and lose out on other appeal opportunities you might have.
Firstly, we initiate a dialogue with Facebook’s ad support team before submitting an appeal to get them on the radar.
And of course, we review the account to identify the actual reasons leading to Facebook’s ban before contacting Facebook.

Things to Do to Limit Facebook Ads Are Not Approved

Facebook ads are not approved
Facebook ads are not approved
It helps Facebook become more favorable to you – from the level of automation – and is more likely to approve more of your ads.
If you have a long history with Facebook without having your ads disapproved multiple times, then online ads that are rejected are often waived.
Can you post any type of ad regardless of Facebook’s advertising policy? Of course not. However, you are more likely to be lenient if you have a higher approval rate than ads that are not approved.
Like being stopped by the police, this person sees you violate traffic rules many times this month, compared to being stopped by the police on the highway and when they check your license, they find you have a clean record.
Which traffic stop do you think will be friendlier to you?
So, Facebook operates similarly. The fastest way to get Facebook ads approved is to start the account first and establish a history of Facebook-approved ads before embarking on the main ad campaign that the client hires you to run.

Sending a Review Request After Facebook Ads Are Not Approved

Facebook ads are not approved
Facebook ads are not approved
I need to ensure that Facebook has flagged the client’s advertising channel before appealing. You may be tired of hearing me say this, but this is actually the closest evidence you’re about to get to prove deceit.
If your ad is entirely legal and does not violate Facebook’s advertising policies, you must appeal. But there’s a method that works better than others.
We know Facebook won’t disclose what the flag is. So, it’s highly unlikely it’s Facebook’s fault. At least not what you think.
Here’s my method for sending a review request after Facebook ads are not approved:
Identify the copy of the ad or the flagged content on the landing page causing the “Facebook ads are not approved. Next, you should contact Facebook’s advertising support and let them know specifically what flag I might have been flagged and request their assistance in filing a complaint on my behalf.
In the above article, Bluefocus has highlighted the reasons why Facebook ads are not approved. You should carefully consider what is happening with your advertising campaign and take corrective measures to ensure your ads are highly effective.

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