Concept of Advertising Stories on Facebook – Latest Updates for 2024

Concept of Advertising Stories on Facebook

Your brand, seeking a new method to interact with the audience on Facebook, shouldn’t overlook the potential of Advertising Stories on Facebook. With over half a billion users interacting with stories on Facebook daily. These ads bring about great opportunities to capture attention and boost meaningful engagement. Explore the realm of Advertising Stories on Facebook through this blog on Bluefocus

What is Advertising Stories on Facebook?

Advertising Stories on Facebook
Advertising Stories on Facebook
  • Advertising Stories is a form of advertising that appears within the Story feature on the Facebook platform. These ads allow businesses and advertisers to create engaging, visual advertisements displayed amidst users’ natural story content.
  • Advertising Stories on Facebook typically include short videos or images that appear in full-screen mode and last for a few seconds. They offer businesses access to their target audience in a more interactive and dynamic way, leveraging the popularity of stories to drive interaction, brand awareness, and conversions.
  • Facebook Story ads are visual advertisements displayed vertically on mobile devices within the Stories feed. Image ads in this layout can display for up to 6 seconds, while video ads can last up to 15 seconds, providing an advantage for brands to promote their brand extensively.
  • Advertisers can maximize the lifespan of Stories to create compelling and visual videos to attract maximum user interaction, tapping into users’ visual senses, which can increase the desired conversion rates for businesses.

How does Advertising Stories on Facebook work?

Advertising Stories on Facebook
Advertising Stories on Facebook
  • Differing from collection ads on Facebook, Story ads enable businesses and advertisers to create engaging and visually appealing advertisements that appear within the Stories feature on the Facebook platform.
  • They can be customized with various interactive elements such as swipe-up links, calls to action, and stickers.
  • Story ads on Facebook are displayed in full-screen mode and typically exist amidst users’ natural story content as they swipe through their feed.
  • Businesses and advertisers can track interaction metrics such as clicks, conversions, and swipes to measure the effectiveness of their created ads.
  • Stories seamlessly fit into how people naturally interact with their smartphones, with research showing users holding their smartphones vertically up to 95% of the time. Additionally, stories are designed in a vertical, full-screen format, allowing users to quickly and seamlessly enjoy videos and images in a visual and immersive manner.

Advertising Stories on Facebook bring businesses what?

With over a billion stories shared every day across Facebook’s suite of apps and 5 million advertisers using Facebook Stories ads each month, advertising through stories on Facebook holds the golden key for businesses to connect and engage with audiences in a more user-generated way.

Enhanced Interaction:

Facebook Stories ads provide businesses with a highly engaging platform to connect with their target audience. The fullscreen, dynamic format of stories grabs users’ attention and encourages interaction, leading to higher engagement rates compared to traditional advertising methods.
Statistics show that even carousel ads on Facebook have lower interaction rates compared to story ads.

Expanding Reach

With millions of Facebook users active daily, businesses can broaden their reach to a larger audience. Advertising Stories on Facebook allows access to users who may not interact with ads based on their feed data, thus expanding their customer base.

Enhanced Brand Recognition

Advertising Stories on Facebook provides businesses with the opportunity to showcase their brand personality and identity in a visual and engaging manner, utilizing creative elements such as images, videos, and interactive features. Businesses can effectively convey their message and business values, thereby enhancing brand awareness.

Improved Targeting

With Facebook’s advanced targeting options, businesses can tailor their story ads based on demographics, interests, specific behaviors, or even target ads based on location on Facebook. This precise targeting ensures that ads are displayed to the most relevant audience, increasing the likelihood of interaction and conversion.


Advertising Stories on Facebook can be a cost-effective solution for businesses of all scales. With options for bidding strategies and flexible budgets, businesses can optimize advertising costs and achieve desired results within limited budgets.

Driven Conversions

Facebook Stories ads include interactive elements such as swipe-up links and call-to-action buttons, making it easy for users to take direct actions from the ads. This seamless experience can lead to higher conversion rates and drive valuable actions such as website visits, app downloads, and purchases. Facebook Stories ads provide businesses with a powerful tool to effectively reach and engage their target audience, enhance brand recognition, and ultimately drive revenue.

How much budget is needed to run Facebook Stories ads?

The cost of advertising Stories may vary depending on several factors including: target audience, advertising objectives, bidding strategy, and ad quality. Typically, Advertising Stories on Facebook are priced based on cost per thousand impressions (CPM) or cost per click (CPC).
The average cost per thousand impressions (CPM) for Advertising Stories on Facebook ranges from $0.45 to $2.45, while the cost per click (CPC) varies from approximately $0.2 to $2.00.
It’s important to note that businesses can set their own budgets and bidding strategies for Advertising Stories on Facebook, allowing them to manage advertising expenses and optimize their campaigns for specific goals and purposes.

Advertising Stories on Facebook Specifications

Each type of advertisement has its own technical specifications and formats suitable for business objectives, ensuring smooth interaction with users.
For Advertising Stories on Facebook, advertisers must ensure optimal technical specifications listed below for effective ad performance and to avoid issues such as Facebook ads being disabled, not spending, etc.
  • File type: Image (PNG or JPG) video (MP4 or MOV).
  • Aspect ratio: Vertical 9:16.
  • File size: Maximum 30MB for images, 4GB for videos.
  • Resolution: 1080×1920 pixels for images, minimum 720p for videos.
  • Call-to-action (CTA): Includes clear and compelling calls-to-action to prompt users to take actions such as “learn more,” “shop now,” or “sign up.”
  • Length: Videos can be up to 15 seconds long.
  • Text: Concise and easy-to-read text, avoid covering too much text on images or videos. Some advertisers tend to overlay excessive text on their images, making users feel uncomfortable when looking at the ad image, leading to ad abandonment.
You can enhance your Advertising Stories on Facebook with stickers, emojis, and interactive elements such as swipe-up links for a more engaging experience. These are small but effective tips that many advertisers overlook, resulting in their ad campaigns not achieving desired results.

How to Create Advertising Stories on Facebook

Advertising Stories can appear across Facebook, Instagram, or Messenger depending on your goals and target audience. Here are 6 simple steps to create Advertising Stories on Facebook:
Advertising Stories on Facebook
Advertising Stories on Facebook
  • Step 1: Access Facebook Ads Manager. If you don’t have one, you can consider using Bluefocus Facebook agency account rental  service.
  • Step 2: Click on the ‘Create’ button to start creating a new ad campaign. Choose the objective that aligns with your target audience, such as brand awareness, reach, traffic, conversions, or views.
  • Step 3: Define your target audience, budget, schedule, and objectives. Specify that you want to run ads in Stories. You can refer to Bluefocus blog for guidance on targeting ads on Facebook.
  • Step 4: Select the format for your ad, upload your images or videos, and add text, stickers, emojis to make your ad more engaging and lively.
Advertising Stories on Facebook
Advertising Stories on Facebook
  • Step 5: Create a clear call-to-action button to prompt users to take action, such as ‘Buy Now,’ ‘Learn More,’ or ‘Sign Up,’ with swipe-up links. Ensure that your call-to-action reflects the goals of your advertising campaign.
  • Step 6: Preview your ad to ensure everything looks as expected. Make any necessary adjustments, then click ‘Launch’ to complete your Advertising Stories on Facebook campaign.

Creating Effective Advertising Stories on Facebook

Advertising Stories on Facebook
Advertising Stories on Facebook
To create effective advertising stories on Facebook, attention to detail regarding technical specifications, file formats, and tips when sourcing data for advertising and planning strategies is crucial. Below are some methods to help you create effective and engaging ads:
  • Vertical orientation: Since stories are displayed vertically, ensure your ad is optimized for vertical, full-screen viewing. Use images or videos with a 9:16 aspect ratio for maximum impact.
  • Quick attention-grabbing: With stories appearing rapidly within a few seconds, you must capture users’ attention within the first few seconds. Use eye-catching images, bold colors to prevent users from scrolling past your ad.
  • Concise and precise: Keep your message concise and to the point, avoiding cluttered ads with too much text or messaging. Focus on a simple and easily understandable main purpose.
  • Strong call-to-action (CTA): Prompt users to take action by incorporating a clear and compelling call-to-action button, whether it’s a “learn more,” “sign up,” “shop now,” etc., encouraging user interaction with your ad.
  • Incorporate other elements: Make your ad more engaging by adding elements such as stickers, emojis, polls, swipe-up links. These elements encourage user interaction, increasing the engagement level with your ad.
  • Use different formats: Experiment with different ad formats such as single image, video, or carousel ads to see which format resonates best with your audience. Test creative elements, messaging, and CTAs to optimize your ad for maximum results.
  • Optimize for mobile devices: Remember that most users view stories on mobile devices, so ensure your ad is optimized for mobile.
Following these optimization methods, you can create compelling advertising stories on Facebook that captivate users and drive interaction, leading to desired business outcomes.
In conclusion:
Leveraging the unique features and targeting options of advertising stories on Facebook, businesses can elevate brand awareness, increase engagement, and ultimately drive conversions. Incorporating these latest strategies helps brands maximize the effectiveness of their advertising campaigns and achieve their objectives. Join Bluefocus to stay informed with valuable insights!

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